also messaged asking if this was directed at Mrs Meldrum & had the same response
Its Graceland which is a ladies shoe brand at Deichmanns, not a kids range
Graceland do a girls range from size 26 / 27 up but not sure if Deichmanns do a shoe fitting service for children or not. However it does look a remarkably large box for a pair of kids shoes
I have to hold my hand up and say that I do not watch the YouTube vlogs etc so have never seen the whole Primark / F&F / fast fashion hauls but cannot understand how the constant purchase of merchandise and materialistic goals makes any influencer relatable to her followers.
Neither of the Meldrum's seem to be in touch with issues that are often important to those their age or slightly younger and their behaviour to many of us older tattlers seems incredulous.
In my opinion they come across as a slightly weird combination of those who went into the Oil Industry 40 / 45 years ago when it was a fledgling industry in the NE and teenage entitled brats.
Family members were involved in the Oil Industry from late 70's onwards and it was the days of excesses, huge bonuses, significant corporate gifts, share options, huge pensions and wages that were out of line with other industries. As industry boomed so did house prices and many people lived to the max of their income knowing that next months pay cheque was coming along and a large pension at the end of it. The downside of that was that it became increasingly difficult for those on lower wages to live in Aberdeen. One of my son's nurses who was a fantastic specialist nurse emigrated to New Zealand as she said she was only just surviving in Aberdeen as the rent on a flat took a significant portion of her wage and she could not envisage a day when she would ever have enough saved for a deposit to get on the property ladder ( I appreciate this is a problem in many many cities, not just Aberdeen)
Rebecca is wanting to live like her parents generation in the Oil Industry but without working for it and resents now having to parent alone having had Lee home for 2.5 years as they lived off the Mrs Meldrum brand / business. You have to nurture a business and evolve it to cater for your client base and adapt to be relevant. Anything Rebecca jumps on is short lived and a knee jerk reaction often to something read on here or in multiple deleted comments or copied from another Instagrammer who is more relevant. There is no consistency in their brand, they have no niche.
There is little or no up-cycling. Just constant materialistic wants / needs / wish lists. They both seem happy to exist in a 'disposable society' - get a new sofa, don't recover old one, dislike painted furniture - beg for new. How can any young married young couple with three children relate to the Meldrum brand ethos of want / beg / get / bored of / replace, cycle.
There is little or no sustainable fashion. Lots of fast fashion hauls, for instance faux leather does not breakdown like real leather and is subject to “down recycling” meaning that it cannot be made into another item of faux leather. Cheap leggings in multiple colours. How much of their wardrobe eventually lands up in landfill and no concern where fashion may have been made.
Little environmental awareness. No consideration of carbon footprint of products, shopping trip yesterday was a haul of store plastic carrier bags, no reusable shoppers popped in her teeny tiny gifted cross body bag, Lee wanting to sharpen up the carving in their proposal tree
No compassion to others. Foodbank fiasco, £37 raised by followers to Abernecessities, no raffle materialised. (If you are reading this Rebecca, you could have set up a just giving page through Abernecessities and each person donated a sum of £5 or £10 to have their name entered into a draw - Danielle would have done the draw for you - to win the stated prize on a stated date. Successfully done for tickets to SPOTY awards) You are welcome for the suggestion by the way but raffle something of value you have purchased, not some sh*te you have been 'kindly gifted' Selling of gifted items on Banchory site rather than handing in to an appropriate charity.
I could go on about their lack of awareness / research into what they promote for the dolla. Their disregard for online safety of their children and the fact that as a company Mrs Meldrum Limited has an ethos / business model that if adopted by any high street company would find itself in liquidation in no time due to incompetence and breaching guidelines / laws.
Rebecca is like Tinkerbell, petulant and wants everything at the wave of a wand and Lee needs to stop thinking he is Peter Pan and damn well grow up.