Just putting up this flow chart again as it makes it so clear how influencers must disclose, that it's worth sharing regularly.
With the Disney trip it comes down to this point for me:
"Are you posting it because you've agreed to do it a specific number of times, either on one particular date or between a specific range of dates?"
Even if (highly unlikely) everything was a No up to this point and, as we can't know for sure what they agreed they would do for f&f, even if this answer isa No too, it still comes out as being sponsored which means it might not be for the ASA:
"But CMA rules apply here – you must make sure content is clearly identifiable as being paid-for.
For example, by using the label ‘advertisement feature’ or ‘advertisement promotion’."
She actively denied it was an AD and therefore not only didn't make it clearly identifiable but went out of her way to mislead. That is why it must be taken seriously.
I believe it was definitely an AD and that should have been declared clearly and upfront per guidelines BUT even if we give her the benefit of every doubt per the flowchart she still had to declare the relationship and she didn't despite being given every opportunity to do so. She's a liar and a charlatan.
