I do understand that small businesses rely on free advertising and getting their name out there etc. etc but they spout all the crap about how they started their business and how much it means to them blah, blah, blah and then they jump into bed with the likes of Hinch and the rest of the money grabbing, brain dead instacunts; that’s when they lose all credibility for me and I personally would not buy anything from them if my life depended on it! There are plenty of charitable organisations that these businesses could engage with to raise their profiles; perfect example for the mug lady would be children in need which is coming up. How cool would a mug be for that?