Part of my husband’s job involves dealing with the ASA. They’re no push-over, in fact, on occasions they’re the bane of his life when it comes to what you can and can’t say on adverts.
Sophie should genuinely be worried. Although, I’m amazed it’s taken them this long to take action. The irony is that her 3.5 million bots will count against her as I suspect the ASA has a higher level of scrutiny for the more-followed accounts.
The funny thing is that she seems to enjoy breaking the rules. She knows the advertising regulations but chooses to ignore them. It’s like her pre-records. Just why? The only person that will suffer is her. That said, she doesn’t help herself by doing next to no cleaning to dilute her endless stream of ads.