This
So she panicked because it didn't happen straight away? But they'd decided to put ttc on hold because of the blood clot? But she was pregnant within a couple of months anyway, so disregarded the fact that it wasn't a good idea to get pregnant?
If I was one of her moronic Hinchers who was struggling to conceive I'd be devastated to read that.
It still makes my stomach churn to read it, and my ttc days and babyloss days are long gone. She really has no clue about how hard life can get.
Mrs Hinch #240 She hasn’t been on here since 2019
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What a big fat load of bollox. Oh look at me I’m so so anxious.. posing on the front of a magazine
Mrs Hinch interview: 'I never said I was perfect' – YOU Magazine
Behind the polished posts, Mrs Hinch found herself plagued by terrifying anxiety. She tells YOU about the ‘darker side’ of her rapid rise to fame.www.you.co.uk
Mrs Hinch: ‘I never said I was perfect’
She’s the social-media superstar who made cleaning cool – tidying her way to nearly four million followers and counting. But behind the perfectly polished posts, Mrs Hinch found herself plagued by terrifying anxiety. She tells Julia Llewellyn Smithabout the ‘darker side’ of her rapid rise to fame.
Just after Christmas Sophie Hinchcliffe, aka Mrs Hinch, the cleaning sensation with 3.7 million Instagram followers, found herself outside her GP’s office, steeling herself to ask for help with anxiety. ‘It was terrifying; it’s a big step telling someone you need help,’ she says. ‘But my stomach was in knots morning and night and I knew I wasn’t OK. It had got to the stage that my family were worried. Something had to change.’
For months Sophie postponed making the appointment, fearing the GP, like many others, might ask: ‘What on earth has she got to be anxious about?’ On the surface, her life appears to be a blissful merry-go-round of uploading videos of herself cheerily mopping, walking her spaniel Henry and playing with her 15-month-old son Ronnie.
Her @MrsHinchHome account, dedicated to showing how to make your home sparkle (known as ‘Hinching’), started two years ago and has netted her over £1 million. She’s gorgeous, has a loving family and an adoring husband Jamie, 41, who’s on a break from his sales manager career, to support her.
Certainly, Basildon-born Sophie, who met Jamie when they both worked in sales, is grateful for everything her unexpected Hinching career has brought. But there have been downsides she never anticipated. Worst is the trolling from websites where people gather to attack Sophie for her looks, her parenting and – most shockingly – little Ronnie.
‘They message saying, “Your baby should be moving more, he should have more teeth.” They’re even horrible about my dog! It turns my gut and takes my breath away; it makes me want to scream and cry.
‘I know I should ignore them, but when you get told the same thing over and over again – “Your voice is horrendous”, “Your face is wonky”, “Your hands are disgusting” – there’s only so many times you can ignore it without wondering if it’s true,’ Sophie continues, her voice quivering. ‘So I look at my hands and think, “Maybe people don’t want to see them,” and put on rubber gloves when I don’t need to.’
Often the messages aren’t just cruel, they’re downright threatening, meaning the police have occasionally been involved. ‘That’s so I feel safe,’ she says, now trying to hold back tears. At Christmas, vile comments about an Instagram story – a form of short video – of her wrapping Ronnie’s presents sent her into a full-blown panic attack. ‘I was hysterical, struggling to breathe – it felt like I was dying,’ she says. ‘Everything was whizzing past at 1,000 miles an hour.‘
I make sure to do my gratitude check-ins a lot,’ she says. ‘I remind myself of the amazing things to set me back on the right track.’ Those pinch-yourself moments include when Hinching was mentioned on Coronation Street and EastEnders, or when her teenage crush Lee Ryan from 90s boy band Blue sent her a message. ‘I was swaying with shock. If only I could tell my younger self this would happen!’
But at the same time, this naturally withdrawn woman can’t help reminiscing about her life two short years ago, when she’d just moved in with Jamie and was training to be a hairdresser. ‘Now everything I do gets put under a microscope and is open to scrutiny. It’s overwhelming. I’m a normal person, who was leading a boring life which I loved.
‘A friend who lives a similar life to me said as much as you love the opportunities your new life brings, you can’t help but feel sad about the life you’ve left behind,’ she continues. ‘Even if I was to come away from Instagram tomorrow, I’d never get my old life back and that can feel like a grieving process.’
Sophie’s talking over Zoom from her spotless, naturally, Essex home (though she insists she’s not obsessive about cleaning and can happily leave a pile of dirty dishes in the sink). We’re here to talk about her new memoir This Is Me. She’s published three books already – all huge bestsellers. They briefly mentioned Sophie’s anxiety, helped by her cleaning (‘It keeps my mind off things and helps me switch off’) and the terrible health problems that followed gastric-band surgery which helped her lose eight stone. But largely, they were guides to keeping a tidy home.
In contrast, This Is Me is a gut-wrenchingly honest account of how fame has transformed her life, not necessarily for the better. ‘This book isn’t about dust-busting, it’s myth-busting’, she laughs. Writing it, with the help of a ghost writer, was, she says, ‘like therapy. It was so good to open up, even though it was difficult. Often my life seems like a dream that’s happening to someone else, so to tell the truth on my terms was amazing.’
It was a relief to counter the bonkers theories about Sophie that flood the internet. One rumour is she employs a cleaner. ‘A paparazzo was waiting outside for the cleaning van that was supposed to turn up. I said, “You’ll be waiting a long time.” I don’t want anyone cleaning my toilet; I enjoy cleaning my toilet!’ Others say she fakes her anxiety to gain popularity points – ‘that amazes and saddens me’ – and that she’s the puppet of a management company who concocted the Mrs Hinch phenomenon. ‘If this could be created and designed then everybody would be doing it,’ Sophie exclaims.
In fact, it would be impossible to invent such a bizarre trajectory as Sophie’s. Initially, she set up her Instagram account to share cleaning and decorating tips. Within six months she had a million followers; by the end of 2018, two million – a tally that’s since nearly doubled. ‘I still don’t know how it happened. I haven’t even left the house,’ she says.
She and Jamie live in the same house as always, shop at Morrisons and were shocked when a spontaneous decision to breakfast in a central London hotel cost them £45. ‘How come the hash browns were three times the price of McDonald’s? A potato’s a potato!’
She refuses most freebies and turns down scores of invitations to events. ‘I decline nearly all TV appearances. I hide away. I’m probably the worst person for this to have happened to because I’ve always been such a worrier.’
You may wonder why she doesn’t walk away – after all, money’s no longer a worry. It sounds as though at some point she’ll start winding things down a touch. ‘Things come and go, it could all be gone tomorrow, who knows?’ she says. ‘I need a more manageable balance. People think I stay at home and photograph cloths, but there are lots of meetings with management, with brand partnerships… it’s daunting. Having said that
I am aware of what an amazing opportunity this is and how lucky I am; I love what I do.’
Sophie wants more children and to be able to devote her time to them. ‘I’d love more kids – it’s finding the right time… but then again, there never is a perfect time. Watch this space!’
But Sophie’s bond with her followers is so close, she’d never quit Hinching entirely. ‘I’m not going to say, “Goodbye, so long” any time soon. Wherever I go I’ll be taking my followers with me. We’re part of each other’s lives.
‘They help me more than they know. The love outweighs the hate a million times over.’ In return, she feels enormous responsibility for them. Recently, a GP told her several patients had come off their anxiety medication after becoming Hinchers (the name Sophie has given to her army of fans), because Sophie had helped them find a positive focus in cleaning. ‘She said, “If we could bottle you, we’d prescribe you,”’ Sophie says. ‘I still can’t get my head around it.’
She felt especially duty-bound to cheer up Hinchers during lockdown. ‘I counted my blessings but I was struggling. It was difficult to be away from my friends and family, but I wanted to keep my Instagram a positive space, where my followers could switch off.’
She tightly controls her Instagram: no one else is allowed to post and she often leaves random Hinchers surprise voice notes or chats with those who have messaged her. She won’t delegate those jobs – ‘they’d sense if it was coming from someone else’. But since her panic attack a friend screens direct messages, blocking hateful comments. ‘Some slip through, but I cannot explain the difference screening has made to my mental health. My friend says she pities these people, they can’t be OK.’
Sophie is attempting to employ the same mindset. ‘I try not to look at their attacks as personal, but think so many people are fighting battles that we know nothing about and acting out can be a reflection of what’s going on in their lives. But sometimes I can’t help wondering if they have a heart. Why don’t they stop watching when they clearly can’t stand me? They could be doing more with their lives: spending it with their family, their friends, putting that effort into a career.’
Many people aspire to be the next Mrs Hinch; a survey showed 52 per cent of children would like to be a social-media star (just 13 per cent want to be a doctor or nurse). Sophie is shocked by this. ‘When I was at school people wanted to be a vet or a teacher. My niece is 12 and she wants to be a dance teacher, but if she’d ever said she wanted to be an influencer we’d be having a serious chat. She’s seen the darker side. I think it’s crucial we don’t let likes and followers and comments consume our children’s lives. They need to know they’re living their best lives right now. My life isn’t all it’s cracked up to be. I advise anyone wishing to join this industry to make sure they do it with their eyes wide open, knowing exactly what they’re letting themselves in for. It can be really tough.’
So what was the outcome of Sophie’s visit to the GP? ‘I’m not ashamed to say that I was put on anti-depressants and they have taken some of the edge off during the day, but I still struggle at night – I’m not quite there yet,’ she says. ‘It’s important to talk to someone when you aren’t feeling yourself. Make sure you get the help you need. We wouldn’t think twice about going to see someone if we hurt our leg, but for some reason we don’t treat our heads the same. I’m proud of myself for going and I’m starting to feel better. People say to me, “Sophie, your positivity gets me through the day.” And those words keep me going. I want people to know that I’m not perfect. I never said I was. I’m just like everyone else.’
This Is Me by Mrs Hinch will be published by Michael Joseph on 1 October, £16.99
I think it is the same home. The photo posted earlier with the high window is the garage. That's the outdoor pointless 'kitchen', basically the garage conversion. There used to be a door and small window where that high window now is. The door has been moved round the the side.
The low living room window shows the conservatory outside - but it only shows in half the window as it's at a funny angle to the house, because it's an odd shaped garden. So the conservatory is what's know as on the piss, to the rest of the house.
I could be wrong, but it still looks like the same place to me.
Still think it would've done her a world of good to donate her old kitchen to someone that was desperately in need of a useable kitchen though!
It was ONE month.
If she had a positive test in October for a due date in June she got pregnant her spetember cycle and missed the August one because she was getting married /in hospital!! I know this cos I have a June baby.
If she had a positive test in October for a due date in June she got pregnant her spetember cycle and missed the August one because she was getting married /in hospital!! I know this cos I have a June baby.
I'm sorry to hear thatWhen i went to the doctors as a teenager..(Im now 30) i was basically told it was just my hormones and things would get easier! I spent years back and fourth telling them i wasnt feeling good about myself. All i was given was leaflets and coping strategies.. One day it all got too much and i tried to take my own life,ONLY then i was taken seriously. I saw a lovely doctor who couldnt actually believe i wasnt on any sort of medication. Im now on medication,Im under the mental health crisis team and ive been plodding along ok-ishh for the past 7 years!
It gets me soooo angry when she claims shes anxcious! She has nooooooooo fu*king idea! No soph your just nervous incase people see through this whole fake image you have!!
Ahhhhh rant over
with my experience I just got fobbed off by my GP and given anti depressants which didn't work. My mood still werent being helped then 2 years ago one hot day I collapsed and started having seizures, through all the blood tests etc it was found that I had an overactive thyroid that was messing my hormones up. So when i went and told the GP he just dismissed me as being depressed (which i was) but didn't consider it being a part of anything elseI think some GPs just like to hand out medication and some don't! I'm glad you're better though
Complete tripe!!! She loves stiring it!Mrs Hinch interview: 'I never said I was perfect' – YOU Magazine
Behind the polished posts, Mrs Hinch found herself plagued by terrifying anxiety. She tells YOU about the ‘darker side’ of her rapid rise to fame.
Mrs Hinch: ‘I never said I was perfect’
She’s the social-media superstar who made cleaning cool – tidying her way to nearly four million followers and counting. But behind the perfectly polished posts, Mrs Hinch found herself plagued by terrifying anxiety. She tells Julia Llewellyn Smithabout the ‘darker side’ of her rapid rise to fame.
Just after Christmas Sophie Hinchcliffe, aka Mrs Hinch, the cleaning sensation with 3.7 million Instagram followers, found herself outside her GP’s office, steeling herself to ask for help with anxiety. ‘It was terrifying; it’s a big step telling someone you need help,’ she says. ‘But my stomach was in knots morning and night and I knew I wasn’t OK. It had got to the stage that my family were worried. Something had to change.’
For months Sophie postponed making the appointment, fearing the GP, like many others, might ask: ‘What on earth has she got to be anxious about?’ On the surface, her life appears to be a blissful merry-go-round of uploading videos of herself cheerily mopping, walking her spaniel Henry and playing with her 15-month-old son Ronnie.
Her @MrsHinchHome account, dedicated to showing how to make your home sparkle (known as ‘Hinching’), started two years ago and has netted her over £1 million. She’s gorgeous, has a loving family and an adoring husband Jamie, 41, who’s on a break from his sales manager career, to support her.
Certainly, Basildon-born Sophie, who met Jamie when they both worked in sales, is grateful for everything her unexpected Hinching career has brought. But there have been downsides she never anticipated. Worst is the trolling from websites where people gather to attack Sophie for her looks, her parenting and – most shockingly – little Ronnie.
‘They message saying, “Your baby should be moving more, he should have more teeth.” They’re even horrible about my dog! It turns my gut and takes my breath away; it makes me want to scream and cry.
‘I know I should ignore them, but when you get told the same thing over and over again – “Your voice is horrendous”, “Your face is wonky”, “Your hands are disgusting” – there’s only so many times you can ignore it without wondering if it’s true,’ Sophie continues, her voice quivering. ‘So I look at my hands and think, “Maybe people don’t want to see them,” and put on rubber gloves when I don’t need to.’
Often the messages aren’t just cruel, they’re downright threatening, meaning the police have occasionally been involved. ‘That’s so I feel safe,’ she says, now trying to hold back tears. At Christmas, vile comments about an Instagram story – a form of short video – of her wrapping Ronnie’s presents sent her into a full-blown panic attack. ‘I was hysterical, struggling to breathe – it felt like I was dying,’ she says. ‘Everything was whizzing past at 1,000 miles an hour.‘
I make sure to do my gratitude check-ins a lot,’ she says. ‘I remind myself of the amazing things to set me back on the right track.’ Those pinch-yourself moments include when Hinching was mentioned on Coronation Street and EastEnders, or when her teenage crush Lee Ryan from 90s boy band Blue sent her a message. ‘I was swaying with shock. If only I could tell my younger self this would happen!’
But at the same time, this naturally withdrawn woman can’t help reminiscing about her life two short years ago, when she’d just moved in with Jamie and was training to be a hairdresser. ‘Now everything I do gets put under a microscope and is open to scrutiny. It’s overwhelming. I’m a normal person, who was leading a boring life which I loved.
‘A friend who lives a similar life to me said as much as you love the opportunities your new life brings, you can’t help but feel sad about the life you’ve left behind,’ she continues. ‘Even if I was to come away from Instagram tomorrow, I’d never get my old life back and that can feel like a grieving process.’
Sophie’s talking over Zoom from her spotless, naturally, Essex home (though she insists she’s not obsessive about cleaning and can happily leave a pile of dirty dishes in the sink). We’re here to talk about her new memoir This Is Me. She’s published three books already – all huge bestsellers. They briefly mentioned Sophie’s anxiety, helped by her cleaning (‘It keeps my mind off things and helps me switch off’) and the terrible health problems that followed gastric-band surgery which helped her lose eight stone. But largely, they were guides to keeping a tidy home.
In contrast, This Is Me is a gut-wrenchingly honest account of how fame has transformed her life, not necessarily for the better. ‘This book isn’t about dust-busting, it’s myth-busting’, she laughs. Writing it, with the help of a ghost writer, was, she says, ‘like therapy. It was so good to open up, even though it was difficult. Often my life seems like a dream that’s happening to someone else, so to tell the truth on my terms was amazing.’
It was a relief to counter the bonkers theories about Sophie that flood the internet. One rumour is she employs a cleaner. ‘A paparazzo was waiting outside for the cleaning van that was supposed to turn up. I said, “You’ll be waiting a long time.” I don’t want anyone cleaning my toilet; I enjoy cleaning my toilet!’ Others say she fakes her anxiety to gain popularity points – ‘that amazes and saddens me’ – and that she’s the puppet of a management company who concocted the Mrs Hinch phenomenon. ‘If this could be created and designed then everybody would be doing it,’ Sophie exclaims.
In fact, it would be impossible to invent such a bizarre trajectory as Sophie’s. Initially, she set up her Instagram account to share cleaning and decorating tips. Within six months she had a million followers; by the end of 2018, two million – a tally that’s since nearly doubled. ‘I still don’t know how it happened. I haven’t even left the house,’ she says.
She and Jamie live in the same house as always, shop at Morrisons and were shocked when a spontaneous decision to breakfast in a central London hotel cost them £45. ‘How come the hash browns were three times the price of McDonald’s? A potato’s a potato!’
She refuses most freebies and turns down scores of invitations to events. ‘I decline nearly all TV appearances. I hide away. I’m probably the worst person for this to have happened to because I’ve always been such a worrier.’
You may wonder why she doesn’t walk away – after all, money’s no longer a worry. It sounds as though at some point she’ll start winding things down a touch. ‘Things come and go, it could all be gone tomorrow, who knows?’ she says. ‘I need a more manageable balance. People think I stay at home and photograph cloths, but there are lots of meetings with management, with brand partnerships… it’s daunting. Having said that
I am aware of what an amazing opportunity this is and how lucky I am; I love what I do.’
Sophie wants more children and to be able to devote her time to them. ‘I’d love more kids – it’s finding the right time… but then again, there never is a perfect time. Watch this space!’
But Sophie’s bond with her followers is so close, she’d never quit Hinching entirely. ‘I’m not going to say, “Goodbye, so long” any time soon. Wherever I go I’ll be taking my followers with me. We’re part of each other’s lives.
‘They help me more than they know. The love outweighs the hate a million times over.’ In return, she feels enormous responsibility for them. Recently, a GP told her several patients had come off their anxiety medication after becoming Hinchers (the name Sophie has given to her army of fans), because Sophie had helped them find a positive focus in cleaning. ‘She said, “If we could bottle you, we’d prescribe you,”’ Sophie says. ‘I still can’t get my head around it.’
She felt especially duty-bound to cheer up Hinchers during lockdown. ‘I counted my blessings but I was struggling. It was difficult to be away from my friends and family, but I wanted to keep my Instagram a positive space, where my followers could switch off.’
She tightly controls her Instagram: no one else is allowed to post and she often leaves random Hinchers surprise voice notes or chats with those who have messaged her. She won’t delegate those jobs – ‘they’d sense if it was coming from someone else’. But since her panic attack a friend screens direct messages, blocking hateful comments. ‘Some slip through, but I cannot explain the difference screening has made to my mental health. My friend says she pities these people, they can’t be OK.’
Sophie is attempting to employ the same mindset. ‘I try not to look at their attacks as personal, but think so many people are fighting battles that we know nothing about and acting out can be a reflection of what’s going on in their lives. But sometimes I can’t help wondering if they have a heart. Why don’t they stop watching when they clearly can’t stand me? They could be doing more with their lives: spending it with their family, their friends, putting that effort into a career.’
Many people aspire to be the next Mrs Hinch; a survey showed 52 per cent of children would like to be a social-media star (just 13 per cent want to be a doctor or nurse). Sophie is shocked by this. ‘When I was at school people wanted to be a vet or a teacher. My niece is 12 and she wants to be a dance teacher, but if she’d ever said she wanted to be an influencer we’d be having a serious chat. She’s seen the darker side. I think it’s crucial we don’t let likes and followers and comments consume our children’s lives. They need to know they’re living their best lives right now. My life isn’t all it’s cracked up to be. I advise anyone wishing to join this industry to make sure they do it with their eyes wide open, knowing exactly what they’re letting themselves in for. It can be really tough.’
So what was the outcome of Sophie’s visit to the GP? ‘I’m not ashamed to say that I was put on anti-depressants and they have taken some of the edge off during the day, but I still struggle at night – I’m not quite there yet,’ she says. ‘It’s important to talk to someone when you aren’t feeling yourself. Make sure you get the help you need. We wouldn’t think twice about going to see someone if we hurt our leg, but for some reason we don’t treat our heads the same. I’m proud of myself for going and I’m starting to feel better. People say to me, “Sophie, your positivity gets me through the day.” And those words keep me going. I want people to know that I’m not perfect. I never said I was. I’m just like everyone else.’
This Is Me by Mrs Hinch will be published by Michael Joseph on 1 October, £16.99
Is the thread going to go on all day now about whose GP did what to who.....
Ffs the biggest point to remember and take fromthe article is that Hinch is and will always be a self centred selfish twit.
Ffs the biggest point to remember and take fromthe article is that Hinch is and will always be a self centred selfish twit.
Ahh im sorry! I hope you finally got the help you needed! Doctors can be so tit at timesI'm sorry to hear that
I think some GPs just like to hand out medication and some don't! I'm glad you're better though
XxSorry for the off topic post but I was talking to a friend yesterday (she's a manager of a large waterstones store) and they have 7 pre-orders at the store for her latest book. They had over 100 for her first book. I know most people are probably ordering online but it still made me smile in the hope that people have had enough of her bullshit.
A while back I mentioned we hadn’t seen the letter basket for a while. Well I’m calling it that it’s coming up soon
Someone obviously woke up on the wrong side of the bed..
Whatever happened to being kind...
Reading this and reading her talk about how her life is full of anxiety in that interview actually makes me dislike her even more. Yes everyone has struggles, yes it’s amazing to talk about those struggles to help others and normalise it. But what she has done for more than 12 months is pretend to “millions” of people that those struggles don’t exist and her life is perfect just for money!! Now she is flipping that round and making more money by talking about those struggles because she knows that will sell her books and make people see her differently and excuse all the behaviour she has been caught out on. All she is doing is trying to make this ride last longer because she loves the fame and money
I feel like writing an open letter to Hinch in response to all this tripe.
So she was only a training hairdresser?
“people think life’s perfect” Yes Soph because it’s all you show and act like it’s perfect. Is this her attempt at wanting to try and be more real and less of her fake persona?
I think she’s left it to late to now try to be real but I think it’s obvious she does regret Painting her life in a perfect picture as she’s to scared to be herself instead of the sales woman.
“people think life’s perfect” Yes Soph because it’s all you show and act like it’s perfect. Is this her attempt at wanting to try and be more real and less of her fake persona?
I think she’s left it to late to now try to be real but I think it’s obvious she does regret Painting her life in a perfect picture as she’s to scared to be herself instead of the sales woman.
They have to pay for that info like that
Everything else she does/talks about is 99% an Ad!
The irony of moaning o The Mail about trolls
“Jamie and I planned to start a family as soon as we were married, so when it didn’t happen straight away, I started to panic. I knew how much Jamie wanted to be a dad – what if I couldn’t give him the one thing I knew was so important? I was waiting for something to go wrong, like I always do.”
2 months at most for her to get pregnant. I'm sorry I know she is a twit but this has infuriated me so much. She is completely clueless to what a struggle to get pregnant actually is!
Try 10 years Grinch. Multiple hospitals trips, blood tests, invasive investigations, to be told you won't ever conceive naturally.
We are now going through the rightfully (but also frustrating)long adoption process to be able to give a child a home with us.
2 months at most for her to get pregnant. I'm sorry I know she is a twit but this has infuriated me so much. She is completely clueless to what a struggle to get pregnant actually is!
Try 10 years Grinch. Multiple hospitals trips, blood tests, invasive investigations, to be told you won't ever conceive naturally.
We are now going through the rightfully (but also frustrating)long adoption process to be able to give a child a home with us.
So Hinch has struggled and life as a parent hasn't been easy for her. There are thousands of new parents in exactly that position. A positive move would have been to be honest and show the days that didn't go well, show that parenthood isn't all sunbeams and rainbows and that sometimes its the hardest job in the world.
But no, Sophie only shows the perfect life, with the perfect home and the perfect family to her 3 million followers.
And then she wonders why she gets called fake
But no, Sophie only shows the perfect life, with the perfect home and the perfect family to her 3 million followers.
And then she wonders why she gets called fake
- Status