She doesn't even bloody read! Not a single book in her house except for copies of her notebooks in every fucking room. Not exactly a ringing endorsement is it?‘Just perfick!’
Bloody hell, nothing would make me less likely to pick up a book than having Hinch’s seal of approval.
Hit the nail on the head, he looked as though he was swaying and she'd put the music over the top to make it seem he was dancing bless him, she's such a twatI thought the exact same. And when he was on the ground just swaying back and forth it reminded me of those animals you see in the zoo who are distressed and swaying from side to side.
How is he meant to progress at all if every day of his life is the same sheltered, indoor, limited routine? He’s a cute kid yea but he’s going to really start falling so behind if that’s genuinely all he’s exposed to.
Yup.I’m sure she was buggering about with that plug hole not that long ago - whether or not it’s in another bathroom, it’s really not that scintillating or a complex enough job to provide another demo surely?
Thanks for sharing this, it is very well done. Thank god there is Tattle to vent though, because there is no balance on these Insta famous accounts, no accountability. Anything with a differing view is deleted & classed as trolling.Is anyone else curious to see what the Mrs Hinch brand consumer profile looks like?
My background is in social media / branding / PR so I’m quite sure this document will exist. In case you’re not aware, it will show what the ideal customer would be for the Mrs Hinch brand and her content will be strategically planned to target it. My guess would be female, age 18-35, mother of young children, lower socioeconomic status, tech savvy etc.
I’ve worked for global brands who will even predict the daily routine of the ideal customer I.e she wakes up at 6am and goes to the gym, heads straight to the train station for work at 7:30am, she will read XYZ magazines on her Kindle on the way, etc.. I’m not implying that Mrs Hinch profiles customers as specific as this. It’s more of an insight into how we’re all being profiled without realising it
Next time you watch her stories, try to think WHY is Sophie sharing this? Every story will have a reason and a way to target her ideal customer. Using EBay & her love for bargains (socioeconomic), the focus on skincare & make-up (female) showing her meals for Ronnie (mother), the trolling (Tech savvy) - everything targets her ideal customer. I don’t necessarily think she does these things to appear relatable, it’s strategic.
I’m not interested in discussing Sophie as a person, only the Mrs Hinch brand because I find it interesting. Everything will be extremely calculated and strategic. I would be surprised if she doesn’t have a content calendar, which is why we see so much pre-recorded content.
If you take a step back and view her Instagram as a brand, rather than a person, then you will notice that she’s no different to any other brand. She’s just doing it in a unique way. You have to hand it to her, she is very good at what she does
Or blank notepads with covers on?She doesn't even bloody read! Not a single book in her house except for copies of her notebooks in every fucking room. Not exactly a ringing endorsement is it?
I personally think there is a shelf life with Instagram and Mrs Hinch’s channel definitely doesn’t have longevity. It has hit its peak and the account is maturing. You can see how Sophie is handing this, as her style and content keeps changing. It’s like she’s testing the waters to see what is performing well.Thanks for sharing this, it is very well done. Thank god there is Tattle to vent though, because there is no balance on these Insta famous accounts, no accountability. Anything with a differing view is deleted & classed as trolling.
Do you think she will have a shelf life? Or will she be able to change her socioeconomic demographic to continue?
Or blank notepads with covers on?
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