I think this Mrs Hinch character was planned out long ago, they were both successful sales people, Jamie was her manager when they met & got together. She then left to become a hairdresser. To me, it appears that they are very astute business people (Jamie in particular) at twenny free she would have had a lot to learn, she opened her home account at a time where instagram and the home accounts were only just starting off. I don’t doubt Sophie has “hinched” since she had her first house with Jamie. To a certain extend they’ll have had their life mapped out...get married and have a baby soon after. And she was then a hairdresser, so much more relatable to the masses, loving her bargs, they always gloss over the sales part of her career.
I think this was a bit of an experiment that’s massively paid off, create a Mrs Hinch character who’s just happily cleaning her home, excited to be getting married (everyone loves a wedding!) and I’ll bet a lot of her early followers did so in order to see the wedding pictures. On her own-with Jamie guiding her no doubt she amassed 20k followers, then they approached Gleam. We’ve seen how confident she was in that sales meeting video that floats about the internet, I imagine her and Jamie could sell snow to the eskimos when they pitch together.
Mrs Hinch isn’t Sophie, she’s a brand. I for one was surprised the first time she showed her face, would she have gotten so popular if she was a munter?
Jamie’s playing the role of the down trodden husband, I’ll bet he’s heavily involved and guiding the way. He’ll be at that quarterly meeting today, no doubt they’ll have sales targets to reach.
I think where we’ve seen the lies and the contradictions is where Sophie has gone off script, she’ll stamp her feet until she gets her way. She’s got caught up in her own hype thinking OMG I’m so lucky I’ve got 3 million friends and they all love me and love Ronnie. No, they love Mrs Hinch, nobody knows the real Sophie. Jamie might have formally given up work, but he’s still working, driving the brand (quite literally when he’s her chauffeur!)
This wasn’t a happy little accident, this has been planned out to the nth degree.
Well done if you made it to the end