I totally agree but actually there are quite a lot who are calling him out on this on his IG post.Jealousy? So if you bother to purchase a book, read it and discuss the fact you don't like it you are 'jealous'? What an incredibly juvenile take on things.
And yes he basically is applying it to himself. Only talk about his books positively please jealous haterz.
I can’t be bothered to squiggle but at least it shows that not everyone is a oblivious fan.