I just started the latest YouTube video.
She lost me at the "so affordable" knife rack at only £136 to replace the one that just isn't pretty enough

Read the room Madeleine.
She seems very lost in her wealth at this point, buying things to chase some sort of mental peace (which admittedly we've all done at some point, the thrill of buying things wears off fast and never fills that void.)
The more money she has and the more things she buys seem to correlate with her unhappiness.
Her most popular videos were ones like doing the weekly shop for £20/ cooking dishes for under £1 ect. Things that were genuinely interesting and felt honest.
She now seems to yearn for validation for buying expensive things, but it doesn't seem to fill that emptiness she has. It's also majorly alienating her OG fan base.
I think the whole tedious upcoming wedding prep is also something else she can spend money on to escape reality ie, the idea of a fairytale wedding solving all your problems...