Lydia Millen # 26 - 50 quid for a mitt, a glove and a backscratcher in a plastic bag - Genius!

[Sw4]

Comments have been turned off on the Globy account...

So she is now blanket silencing everyone.

 

[Lechat]

She's sold over 500, no more 100ml sample bottles will be sent with any orders.

How about posting that Lydia to let people know the bottle they saw on the launch video they won't get?

yes that should be made very clear to people purchasing now

 

[Littlemisadoughnut]

Looks like she still has over 1700 units to shill...... incredible.

 

[matildaharrow]

They threw me to the wolves and I came out selling a back mitt

 

[Miscanthus]

There was someone on this forum in the #25 thread who wondered aloud if this epic Glo flop would garner new Tattle memberships from people who had previously liked and watched Lydia. It has. I am one of them. I am not British. I did not know about this forum. I do now.

After having several of my comments to Lydia deleted off of the Glo Instagram account and going unanswered in her YouTube comments section, I went to the web to research a place, a safe outlet, where I could vent my frustrations to people who clearly have been quicker on the uptake than I have.

I also DM’ed her once this week about the Ca’ Pietra limestone freebie post in Instagram Stories that brought her a backlash so intense she created a highlight reel featuring all of her ASA-based questions to fans. I asked her why she always had to publicly react with a tantrum every time fans called her out for getting something for free. Surely that’s old hat by now? I told her that her constant overreactions and defensiveness made her look petulant. I asked her to exercise a bit of grace. If she doesn’t like the comments, I asked her to buy the product herself to avoid them. If she wants to continue to get product for her own home for free from a UK-based stone company that in no way could bring any benefit to my life by way of recommendation, being an ocean away over here, I asked her to please rise above the consequences of those actions and to stop lashing out.

I thought that was the end of it. Then Glo. Where do I even begin? Luckily, there are so many sharp members here who have already spoken about many issues with the launch and the products proper – her fake inclusivity of the BIPOC community, the unwillingness to reveal the origin of manufacturing, the lack of market research and focus group testing, the environmental catastrophe that is bringing so much more plastic in bulk to the market, her two-faced approach to sustainability, her luxury attitude to her own lifestyle with her own use of top quality natural fabrics and yet her willingness to shill these cheap materials to others, the astronomical price point, the impact on her young, malleable followers – to name a few.

However, there is one point I saw in one comment on her YouTube channel that she actually liked back that, to me, made me angrier than anything else I’ve seen over the past 24 hours. It’s posted below for you to view yourselves. In the comment, the person said that just because people couldn’t afford Lydia’s product didn’t make it a bad product, that it’s “just something out of their reach.” Lydia liked that.

This is where she lost me. We need to talk about the class issue. The idea that Lydia participates in the trope that she belongs to an exclusive community of comfortably well-off pseudo-celebrities shows that she buys into an antiquated class structure that is predicated on her keeping people below her so that she may rise by profiting off of classes she views as beneath her. Her life is aspirational. Fine. But she is personally aspirational in that she is a social climber desperate to raise her status “read: class” to the detriment of others she views as in lowers castes. Do discuss. I’d love some feedback on this.

Now, it’s time to get personal. Originally, I wanted to be like Lydia. I have been following her for six years. I started a YouTube channel and an Instagram account to build a following to whom I could sell recommended products (though, admittedly, ones I actually liked and believed in) and benefit of off affiliate links and brand partnerships.

Though a successful professional with bachelor and masters’ degrees, the shiny prizes that her world proffered caught me in its wake. And, for a year, I participated in the fashion blogging/vlogging sphere. I am so ashamed that I didn’t see what I was perpetuating.

In the past 24 hours, I have questioned how I can do better than Lydia and contribute some good to the world instead of shilling more harm. I shuttered my YouTube account and my Instagram pages. I deleted my blog. I will never produce a photo of me with a product ever again. Actually, I’m going to ground and living off of my little savings until I can get a real job, for which my degrees prepared me. And my savings are so little because I was living above my means. The Jo Malone candles, the ceramic vases and pots, the props for Instagram flat lays, the camera and lighting equipment. I am so ashamed and embarrassed that this has been my aspirational life for years.

I hope your group will accept me here despite my past actions. I can’t believe I upheld Lydia on that pedestal on which she places herself. After this launch and all of the feedback and comments she, like me, has surely read, she should be curled in a ball in the corner crying tears of shame into her Dior and Louis Vuitton blankets. I’ve never felt freer to have been proven so wrong.

Please don't apologise for anything.....and welcome! These Tattlers are intelligent, articulate, witty and love to laugh...at Lydia. You will fit right in!
A few years ago I thought I wanted to start a blog...I thought I had something to say, information to share. It was at the very start of this influencer insanity. I went to conferences, get togethers, made friends, started to get sucked in. Thankfully I realised it wasn't for me and I would have been left in the shallows, unable to keep up.
I know what you mean about the class thing....Lidl (and Aldi....cheap supermarket chains) has positioned herself in the 'luxury ' market, even though she doesn't have any idea what it is, and now thinks she's aspirational. The truth is, you can have a nice aspirational lifestyle, with nice things, if it's paid for by other people. You will never be a different 'class ' though. Lidl constantly lets herself down with her lack of education, her ignorance of basic things, no intellectual curiosity or desire to be better, no manners....etc..etc .You are so much better than her. Good luck!

 

[Stay Indoors]

There was someone on this forum in the #25 thread who wondered aloud if this epic Glo flop would garner new Tattle memberships from people who had previously liked and watched Lydia. It has. I am one of them. I am not British. I did not know about this forum. I do now.

After having several of my comments to Lydia deleted off of the Glo Instagram account and going unanswered in her YouTube comments section, I went to the web to research a place, a safe outlet, where I could vent my frustrations to people who clearly have been quicker on the uptake than I have.

I also DM’ed her once this week about the Ca’ Pietra limestone freebie post in Instagram Stories that brought her a backlash so intense she created a highlight reel featuring all of her ASA-based questions to fans. I asked her why she always had to publicly react with a tantrum every time fans called her out for getting something for free. Surely that’s old hat by now? I told her that her constant overreactions and defensiveness made her look petulant. I asked her to exercise a bit of grace. If she doesn’t like the comments, I asked her to buy the product herself to avoid them. If she wants to continue to get product for her own home for free from a UK-based stone company that in no way could bring any benefit to my life by way of recommendation, being an ocean away over here, I asked her to please rise above the consequences of those actions and to stop lashing out.

I thought that was the end of it. Then Glo. Where do I even begin? Luckily, there are so many sharp members here who have already spoken about many issues with the launch and the products proper – her fake inclusivity of the BIPOC community, the unwillingness to reveal the origin of manufacturing, the lack of market research and focus group testing, the environmental catastrophe that is bringing so much more plastic in bulk to the market, her two-faced approach to sustainability, her luxury attitude to her own lifestyle with her own use of top quality natural fabrics and yet her willingness to shill these cheap materials to others, the astronomical price point, the impact on her young, malleable followers – to name a few.

However, there is one point I saw in one comment on her YouTube channel that she actually liked back that, to me, made me angrier than anything else I’ve seen over the past 24 hours. It’s posted below for you to view yourselves. In the comment, the person said that just because people couldn’t afford Lydia’s product didn’t make it a bad product, that it’s “just something out of their reach.” Lydia liked that.

This is where she lost me. We need to talk about the class issue. The idea that Lydia participates in the trope that she belongs to an exclusive community of comfortably well-off pseudo-celebrities shows that she buys into an antiquated class structure that is predicated on her keeping people below her so that she may rise by profiting off of classes she views as beneath her. Her life is aspirational. Fine. But she is personally aspirational in that she is a social climber desperate to raise her status “read: class” to the detriment of others she views as in lowers castes. Do discuss. I’d love some feedback on this.

Now, it’s time to get personal. Originally, I wanted to be like Lydia. I have been following her for six years. I started a YouTube channel and an Instagram account to build a following to whom I could sell recommended products (though, admittedly, ones I actually liked and believed in) and benefit of off affiliate links and brand partnerships.

Though a successful professional with bachelor and masters’ degrees, the shiny prizes that her world proffered caught me in its wake. And, for a year, I participated in the fashion blogging/vlogging sphere. I am so ashamed that I didn’t see what I was perpetuating.

In the past 24 hours, I have questioned how I can do better than Lydia and contribute some good to the world instead of shilling more harm. I shuttered my YouTube account and my Instagram pages. I deleted my blog. I will never produce a photo of me with a product ever again. Actually, I’m going to ground and living off of my little savings until I can get a real job, for which my degrees prepared me. And my savings are so little because I was living above my means. The Jo Malone candles, the ceramic vases and pots, the props for Instagram flat lays, the camera and lighting equipment. I am so ashamed and embarrassed that this has been my aspirational life for years.

I hope your group will accept me here despite my past actions. I can’t believe I upheld Lydia on that pedestal on which she places herself. After this launch and all of the feedback and comments she, like me, has surely read, she should be curled in a ball in the corner crying tears of shame into her Dior and Louis Vuitton blankets. I’ve never felt freer to have been proven so wrong.

This is fantastic. You are a great writer. I, too, wanted to be like her when I discovered her back in 2016. Of course, many of us probably saw her as aspirational, as you said. She came across as classy and just put together. Over the last year, it seems she has lost her sense of her own identity and is trying so hard to be "herself" by copying everyone else. Her home and the different room styles show cases how disjointed she is. One day she is obsessed with white & cream, next it is Sarah's style, next it is making her home look like a department store in London, now it seems to be this odd farm house, with rotting tree branches and unwelcoming paint colors.

I, too, have seen the deleted comments on her pages and I'm not surprised. The "stock" responses her "team" (aka Lydia) are writing back in response is a joke. They are robotic and made to seem like she has a customer service team of hundreds ready to take your calls. Had she told everyone back in May exactly what to expect, I highly doubt the backlash would be this strong. The key point everyone seems to be making is these are cheap products sold with her name on it and we're expected to buy it because it is her name. Remember she is obsessed with aesthetics. Her words. She is obsessed with controlling the perception of her image that the cracks are showing. The irony is, she would be more likable if she would embrace who she actually is, assuming she knows.

It is important she establish Glo with a fantastic product off the bat: a mist, a lotion, something one can apply. Instead, she took the obviously easy way out, and charging way too much for it. If this product/kit took her a year to test, what was she testing? The longevity of the gloves and the applicators? OK? Fine. But the issue I see - any most others - is the MASSIVE hype around how hard she worked on this and how proud she was resulted in a something anyone can get anywhere for a fraction of the cost of what she is selling it for. Had she told everyone this is not a product you apply, but a kit to help you apply what you already own easier or better, then MAYBE people would have been happy to buy and whatever price point.

But she cannot justify the cost because Glo is not a brand that has the authority to buy white label items, slap their name on it and sell it for a ton of cash. Had she done this after a product or two one can actually apply to the body, then yes. People would get it.

Her video should not have included St. Tropez at the initial opening of the bag. THat should have come AFTER she explained what is inside. Again, $1.00 items. The material these are made from and where they are made is another point of issue people have.

People are not stupid. And her followers were backing her completely and happily because they believed in her. Honestly wanted something to be proud to use and keep on their dressing table. Her brand was created, but this first product is a first impression and it doesn't appear to be a good one. It will take another outstanding, non-white label product to get this off the ground; to go beyond her followers as she wants.

 

[Christmasbauble]

Omg she’s turned the comments off on her globylydia account??

 

[EllaEllaElla]

View attachment 163978

The gossip pages are getting involved now

Meh that page barely has any engagement. Need Estee Laundry, Stephanie Yeboah, etc level.

7pm UK - 1740 in stock.

View attachment 163991

Such a successful launch! I'm thso proud of our little slothy aww.

 

[Zenchick101]

For someone who has a BA in Retail Marketing she really did a number on this one....

saw a documentary on youtube about fake london unis selling fake degrees to people... it would explain soooo much

 

[kas85]

Omg she’s turned the comments off on her globylydia account??

What a dumb move. This will just create even more drama. Brand instagrams also act as customer service channels, now everyone will bombard her main Instagram with questions which will just draw attention to her followers who may not know not know what’s been going on over on Glo or her YouTube.

 

[Lola Faith]

Wow, she's turned the comments off on all the Glo instagram photos. I think ladies we have our answer as to the state she's in right now!

@janedoe24 Your post was brilliant and well written, and if you enjoy blogging then don't give it up, i'm sure that you are a million times more genuine and ethical than Lydia. There are some great bloggers out there, so if you love it don't give up. I still buy products that people recommend, and it can be great as i've found things i'd never have known about. Glad you are here with us, and look forward to reading your posts.

 

[EllaEllaElla]

I honestly don't understand why she didn't go down the home decor route, considering her channel is mostly of that content now.

She could have launched a range of a diffuser, candle and ornamental vase for relatively cheaply, but with all the tonal colours working together, would likely have been purchased together. The diffuser and colours of the candle/vase could have been seasonal, prompting repeat business too.

Even things like monogrammed towels/washcloths in taupes, whites and blacks would have sold well.

I really can't get my head around how she messed it up so badly.

Edited to add:

- initialled pillowcases
- embroidered cushion covers
- faux plants/flowers
- photo frames
- little cooking dishes

Ssoooo many options she could have created!

Milinen feverishly scribbling these down

 

[Zenchick101]

I'm fairly new to Lidl and Aldi vlogs and keep hearing Lidl refer to her team of workers and wondered if anyone knew how many there were, what exactly do they do and why are they needed? She talks as though she is running a large business but just seems to spend her time opening boxes, talking to 'sprootlings' (seedlings) and torturing a furry creature answering to the the ridiculous name of Lummy. I'm genuinely intrigued folks

no one knows

 

[Christmasbauble]

You can still comment on her own page but she’s gone through and deleted all the negative ones. If you scroll under the launch post on her page it’s full of congratulations and nothing negative. Oh Lydia, Lydia you really do live I your own little self absorbed world don’t you?!

 

[Literally-Lou-Lou]

she also says in her video that she spent time developing the products. This is surely misleading? It implies that she made the mitts etc from scratch, she obviously hasn't done that!

I just can't get my head around how all of this has happened. Surely a lawyer would've been all over the wording?



interesting, thank you!

Come on, don't you appreciate all the thought that went into the pleather bag ... I mean, the secret compartment to isolate the mold and the special velcro insert for (what was that for again)???? And those lovely elastic rings to hold the bottles upright until it is laid into your suitcase. Surely this took many months of testing and development!!!

 

[EllaEllaElla]

View attachment 164048

Cheers I wanted nightmares tonight

 

[Christmasbauble]

So she begged for 40k followers on her brand page and now she’s stopped those followers from having an opinion. This woman needs a strong reality check. She’s taking people for complete fools. Shame on you Lydia

 

[janedoe24]

Wow, she's turned the comments off on all the Glo instagram photos. I think ladies we have our answer as to the state she's in right now!

@janedoe24 Your post was brilliant and well written, and if you enjoy blogging then don't give it up, i'm sure that you are a million times more genuine and ethical than Lydia. There are some great bloggers out there, so if you love it don't give up. I still buy products that people recommend, and it can be great as i've found things i'd never have known about. Glad you are here with us, and look forward to reading your posts.

Thanks so much @Lola Faith What a kind and generous welcome and lovely words on my writing. I will have to give the whole business a bit of a think.

 

[classyc]

There was someone on this forum in the #25 thread who wondered aloud if this epic Glo flop would garner new Tattle memberships from people who had previously liked and watched Lydia. It has. I am one of them. I am not British. I did not know about this forum. I do now.

After having several of my comments to Lydia deleted off of the Glo Instagram account and going unanswered in her YouTube comments section, I went to the web to research a place, a safe outlet, where I could vent my frustrations to people who clearly have been quicker on the uptake than I have.

I also DM’ed her once this week about the Ca’ Pietra limestone freebie post in Instagram Stories that brought her a backlash so intense she created a highlight reel featuring all of her ASA-based questions to fans. I asked her why she always had to publicly react with a tantrum every time fans called her out for getting something for free. Surely that’s old hat by now? I told her that her constant overreactions and defensiveness made her look petulant. I asked her to exercise a bit of grace. If she doesn’t like the comments, I asked her to buy the product herself to avoid them. If she wants to continue to get product for her own home for free from a UK-based stone company that in no way could bring any benefit to my life by way of recommendation, being an ocean away over here, I asked her to please rise above the consequences of those actions and to stop lashing out.

I thought that was the end of it. Then Glo. Where do I even begin? Luckily, there are so many sharp members here who have already spoken about many issues with the launch and the products proper – her fake inclusivity of the BIPOC community, the unwillingness to reveal the origin of manufacturing, the lack of market research and focus group testing, the environmental catastrophe that is bringing so much more plastic in bulk to the market, her two-faced approach to sustainability, her luxury attitude to her own lifestyle with her own use of top quality natural fabrics and yet her willingness to shill these cheap materials to others, the astronomical price point, the impact on her young, malleable followers – to name a few.

However, there is one point I saw in one comment on her YouTube channel that she actually liked back that, to me, made me angrier than anything else I’ve seen over the past 24 hours. It’s posted below for you to view yourselves. In the comment, the person said that just because people couldn’t afford Lydia’s product didn’t make it a bad product, that it’s “just something out of their reach.” Lydia liked that.

This is where she lost me. We need to talk about the class issue. The idea that Lydia participates in the trope that she belongs to an exclusive community of comfortably well-off pseudo-celebrities shows that she buys into an antiquated class structure that is predicated on her keeping people below her so that she may rise by profiting off of classes she views as beneath her. Her life is aspirational. Fine. But she is personally aspirational in that she is a social climber desperate to raise her status “read: class” to the detriment of others she views as in lowers castes. Do discuss. I’d love some feedback on this.

Now, it’s time to get personal. Originally, I wanted to be like Lydia. I have been following her for six years. I started a YouTube channel and an Instagram account to build a following to whom I could sell recommended products (though, admittedly, ones I actually liked and believed in) and benefit of off affiliate links and brand partnerships.

Though a successful professional with bachelor and masters’ degrees, the shiny prizes that her world proffered caught me in its wake. And, for a year, I participated in the fashion blogging/vlogging sphere. I am so ashamed that I didn’t see what I was perpetuating.

In the past 24 hours, I have questioned how I can do better than Lydia and contribute some good to the world instead of shilling more harm. I shuttered my YouTube account and my Instagram pages. I deleted my blog. I will never produce a photo of me with a product ever again. Actually, I’m going to ground and living off of my little savings until I can get a real job, for which my degrees prepared me. And my savings are so little because I was living above my means. The Jo Malone candles, the ceramic vases and pots, the props for Instagram flat lays, the camera and lighting equipment. I am so ashamed and embarrassed that this has been my aspirational life for years.

I hope your group will accept me here despite my past actions. I can’t believe I upheld Lydia on that pedestal on which she places herself. After this launch and all of the feedback and comments she, like me, has surely read, she should be curled in a ball in the corner crying tears of shame into her Dior and Louis Vuitton blankets. I’ve never felt freer to have been proven so wrong.

Welcome! Many of us has been there. Buying everything an "influencer" promote. I had a modest succesful Instagram Account on makeup (well, something like 10K followers, never bought 1). I had LOT of makeup cause you know, every week, more than one new product being promoted. I started reading (the other forum) then this one and finally opened my eyes. I deleted my Instagram Account. Gave away ALL my makeup. Im talking Dior, Chanel, By Terry, Illamasqua, Hourglass... Yes, thousands and thousands of dollars on makeup! Im so glad I can now watch an Influencer and my wallet stays on my pocket All thanks to this forum. People think this forum is about hate and jelousy but is not. Is about the ugly true behind "influencers".

So, welcome!

 

[Chloesm]

Comments have been turned off on the Globy account...

So she is now blanket silencing everyone.

WOW so professional
and she was the one who thanked everyone for their constructive critiques this morning