Well darlings this has been absolutely fabulously epic! Globy launch day has been the shitstorm we hoped it would be.
Classic Lydia, she's probably crying into her wine right now, and Carrie is furiously replying to all the negative comments.
Had so many thoughts on this - she really is an absolute gift isn't she?
Where are the influencers who got 'pr' gifts. Don't you give a pr gift to get someone to mention/demonstrate the item?
Did she get Vic and Josie to 'order' them when they are in fact free pr gifts?
Because they did no market research, and the people she's used to 'work' on this launch are totally shit, she's had to change the name of the kit. So this product she has so much faith in, she's had to change the name straight away.
She used her connection with St. Tropez to beg some freebies in exchange for her mentioning them, and for them promoting her, a cross partnership kind of thing. St Tropez must be laughing as they know from their sales and research that people buy their tanning mitt when they buy their products.
If she or Elementary Brands had thought about what they were selling for a minute, she might have considered an eco friendly, ethical tanning mitt like the one i found below.
It's only £12 and looks really good quality, and there's a tan remover exfoliator one as well. So for all her sustainable bullshit, she cares not a bit what she's selling.
Anyhow must dash, have 2050 Glo kit's in my basket...