I hate the woman but I think I understand where she’s coming from on this one. Not that I think the actual rules are confusing but if I share something on my Instagram (under 100 followers and I like it that way) that a friend has ‘gifted’ me from their small business do I now have to write #ad? My hairdresser quite often ‘gifts’ me a freebie haircut so if I post a pic and tag her (which I sometimes do) do I have to #ad? I’d assume not as I’m definitely not an influencer or doing for a living but there are those very rare people who just happen to have thousands of followers naturally. At what point do they start to fall under these guidelines?I'm being dim but why should only people with over X amount of followers declare if things are gifted/ads? She really is getting her knickers in a massive twist over something really very simple. And if she is so unhappy with the word 'gift' why not just use the correct term 'bribe'? She really is insufferable. Trying to see these simple rules as a sort of philosophical debate that she is fearlessly tackling. The 'you guys won't mind all my free stuff' is so passive aggressive too. Can't believe ages ago I quite liked her. Greedy woman.