Leigh Campbell #2

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You whish you knew

Also the claim that the plastic bottles are "biodegradable" is complete and utter greenwashing.

In order for the packages to breakdown, they have to be exposed to temperatures 50°C or higher, of which you usually only find in municipal composters. You know how many of those are in Aus mass composting at those temps? Pretty much nada. This is not packaging you can chuck in your home composting bin.

These bottles will not break down unless exposed to extreme temperatures.

And then to wrap it all up in an unnecessary clear plastic bag just shows you really don't give a tit about plastic. You want to use biodegradables as a marketing gimmick.
 

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Newhere2

Newhere2

You whish you knew said:
Also the claim that the plastic bottles are "biodegradable" is complete and utter greenwashing.

In order for the packages to breakdown, they have to be exposed to temperatures 50°C or higher, of which you usually only find in municipal composters. You know how many of those are in Aus mass composting at those temps? Pretty much nada. This is not packaging you can chuck in your home composting bin.

These bottles will not break down unless exposed to extreme temperatures.

And then to wrap it all up in an unnecessary clear plastic bag just shows you really don't give a tit about plastic. You want to use biodegradables as a marketing gimmick.
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Absolute green washing. It will break down into micro particles at best. This isn't something that can go in the green bin. I'm unclear how they can make this claim??
 
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englishgit

lifeispeachy said:
Why does this woman always get free dinner? Do all her friends also know she’s incompetent?

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Jade must have needed some SM exposure today

Newhere2 said:
My God, I wish someone would edit Leigh's writing. We KNOW you didn't finish school. It's obvious. And we all mistakes. But when you've been working on this for a year and a half, and it still reads terribly? Get a sub-editor or professional to look over and fact check your writing. Here's some sub-editing for you; on the house. I don't even need a second hand Kmart bag for my time.
1. You haven't been in the beauty industry for 20 years. You're 40. You didn't start at 20. Fact check.
2. 'She was the beauty editor..for 'a really long time.' Be specific, not vague. How many years?
3. Comma after 'Australia's premium pampering destinations.'
4. Change 'to cater to' to either 'to cater for' or 'catering to.'
5. 'hosts one of Australia's biggest beauty podcast' should read 'podcastS.'
6. If you don't drink more water you might experience some symptoms of dehydration, including dry lips and skin. This should read: If you don't drink enough water, you may experience symptoms including dehydration and dry lips and skin.
7. Commas after '2021' and 'products.'

Her writing is so clunky. Number six in particular is just so awfully written, with such poor syntax. A high school student could write with more fluency. If this is all the attention to detail they can muster after 18 months, what have they been doing? Why launch? The video was bad enough.
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A super nourishing AND restorative body AND massage oil.
This smacks of something that was launched in a rush in time for Christmas and not quite ready. I get they are two working mums trying to do this, but why? Leigh has her job and her own “creative business” sure she could do with more money but sounds like she spent what she had on this halfcocked business? And Tigga doesn’t need the money, unless she is planning for an eventual future where she will be reliant on her own money and not that of an ex - which is probably smart in her case, but I still don’t see this business being profitable given how much it would have cost to start up and maintain.
 

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mrsnarky

The comments on that vida glow post are cringeworthy. Every single comment is from a family or friend. So pathetic.
 
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Newhere2

Newhere2

englishgit said:
Jade must have needed some SM exposure today


A super nourishing AND restorative body AND massage oil.
This smacks of something that was launched in a rush in time for Christmas and not quite ready. I get they are two working mums trying to do this, but why? Leigh has her job and her own “creative business” sure she could do with more money but sounds like she spent what she had on this halfcocked business? And Tigga doesn’t need the money, unless she is planning for an eventual future where she will be reliant on her own money and not that of an ex - which is probably smart in her case, but I still don’t see this business being profitable given how much it would have cost to start up and maintain.
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Should read: A super nourishing massage oil that restores and nurtures changing skin. I'm looking for a second job, Leigh!?
 
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kmartplate

I will be curious to see if there will be any/many reviews in the You Beauty group. I guess many won’t dare be too negative there nor will admin allow it, and I guess some will be sucking up. I’m hoping for mostly silence there.
 
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exflighty

exflighty

kmartplate said:
I will be curious to see if there will be any/many reviews in the You Beauty group. I guess many won’t dare be too negative there nor will admin allow it, and I guess some will be sucking up. I’m hoping for mostly silence there.
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Oh the negative reviews won’t be allowed, but if the products do end up being dreadful, people will find other ways to get the word out.
 
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screenfreelookatme

I’m sure the products are fine. But so are the products from QV and other dermatologically tested brands that are available way cheaper.

One of the stories they shared was scaremongering about fragrances etc, so I guess that’s the route they’re taking 😬

Also, maybe it’s just me, but did they do no search engine optimisation? I tried to find their website this morning and couldn’t. The YouTube videos all come up, but not even the Insta account was suggested?
 
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exflighty

exflighty

So fair enough to pay out essential oils, but maybe not the day after you launch products containg essential oils?
[/QUOTE]

OMG what an idiot 🤣🤣🤣🤣
 
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cashedupbogan

cashedupbogan

delicioustrifle said:
I actually don’t mind the packaging, but I like that weird 70s vibe stuff. However I can’t have kids, so they’ve very clearly excluded me from their target market despite tacking on the ‘but anyone can use it’ message.
It’s also very similar to the recently rebranded Epzen range, which Leigh has posted about.
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I'm not a mum and won't be one so I have no interest at all, and don't say anyone can use it when you've actually said it's for mothers:rolleyes:
 
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Newhere2

Newhere2

I'm wondering if they rushed it because everyone on Tattle figured it out and then Influencer opinions shared it? Leigh shouldn't have been so cocky with sharing so much trying to be so secretive. She should've kept her mouth shut about it all, then had a 48 hour countdown when it was all set to launch properly.
I simply don't understand the paid partnerships for other beauty brands and a crucial launch time?? This whole thing feels so rushed. Did she want it live before her Maldives trip or something??
 
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Kalesmoothie

Kalesmoothie

Taylor777 said:
I would say it’s a purchased font rather than stealing
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it would definitely be a purchased font. However. if you’re going to create such an outstanding brand, you’d work a little bit harder to differentiate yourself from the other brands and their branding lol. from a professional standpoint it’s missed the mark completely. At the end of the day the designer has to work to the client and i’m sure leigh would be a nightmare. Very reasonable chance she’s seen that and said i want *that*. which is a shame if so, because they look like a little start up! You really want to differentiate yourself with your branding especially if you want to stand out. Not just buy a font. and actually listen to your designers advice. Anyway, that’s how i work with my clients 😂
 
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screenfreelookatme

I don’t hate the idea. It makes perfect sense with Tigga’s brand and that she’d want an in spa range to sell. It makes zero sense for Leigh, especially given her only child is already three and she very rarely discusses body products. BUT…don’t pretend it’s some huge gap in the market and that you’ve got a unique selling point. Firstly, women don’t need pregnancy specific products. Secondly, THEY ALREADY EXIST!!!

I was at Chemist Warehouse and Priceline Pharmacy today. The baby section of CW had shelves of unscented mum products mixed in with the baby stuff. Priceline had a whole aisle of unscented ranges - QV, Dermaveen, MooGoo, E45, Cetaphil etc. Plus obviously La Roche Posay and other unscented products elsewhere. How can you in charge a premium for a product like that?
 
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