I just posted on another thread but they must absolutely be filling the seats with random people from insta. There’s loads of people on my feed there who would have no reason being there.
Years ago I used to go to events like this as a seat filler (due to a job that meant they were always giving out tickets to events to be audience filler) it was ace but obvs you didn’t red carpet etc, but I reckon they’ve realised instead of doing that, invite the “influencers”, let them do a red carpet snap once the actual famouses have gone in, and they’ll promote the shit out of it because their egos won’t let them think they’ve just been invited as filler.