I think she is more reliant of being seen as a BBC employee than she likes to let on. She has built up her “influencer” career very very slowly. Only now is she showing signs of progression - Sheerluxe and the better calibre of collabs (Farfetch etc). She needs at least another year I think before she can fully move to a full time influencer. But her trouble is her slapdashness. Her agent seems to be on board with her new change of direction, and she has some friends in that world (Baggott, that PR person), but even with those firm footings, her output is sporadic, lacklustre and poorly executed. Does she have a strategy? And if so, does she ignore it in favour of winging it?A company I worked for a few jobs ago had 14 offices nationally, then some departments closed to be centralised, eventually whole offices were closed, with only 4 remaining. We all got wind of inevitable changes well before they happened so most had the good sense to plan their exit strategy, whether waiting for redundancy, negotiating relocation offers, or getting out in good time. As far as I know though, no one decided to keep hanging on while broadcasting constantly to colleagues and customers that they'd been treated unfairly, all the while punting their side-hustles to the company's clients.
She used to do Midweek Minx - what happened to that? Her content lately consists of a clickbait title which always fails to deliver, or the content is all over the place and disjointed. Her gig with Sheerluxe, cues in the title, then showing her slattern’s bedroom in the background of the very next vlog - more Sheermucks than Sheerluxe. She seems to blow things. That’ll do, says GOB. Then you have Ringlightgate. She porports to be a relatable mature woman, full of integrity, only pushing products she rates. And yet she lied about the light reflecting on her rather than it being the light reflective effects of the product she was pushing. It just shows a complete lack of integrity, you can’t trust her at all. You know she just wants money, she isn’t interested in putting out great content or being the lynchpin of a community of older supporters who see her as doing something wonderful in the world of influencing which tends to be younger women. She isn’t interested in them, she just wants to buy expensive clothes, pose in them, and then have people tell her she looks wonderful.