I really get the impression that Jamie wants this to be taken dead serious. Which isn’t a bad thing in itself, but it is an ‘influencer brand’ at the moment whether she likes it or not, so she should just ride that wave. To be honest I don’t really get what I mean

but what I’m trying to say it’s it’s a new brand launched off the back of her being an influencer, and I feel like she’s trying to be a MAC/Illumasqua type brand already, when it’s far too early for that. Good on her for getting the brand going and all tht, but it lacks her personality and that’s the only thing I don’t really like about it