The cyanide drink is starting off 2020 with people questioning infuencers. Although seen a few infuencers themselves try to discredit the towie and love island lot as they aren't proper infuencers just reality TV people. Oh please, they're all not that different.
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From the sun
But the clue is in the name. Anyone whose job title is “influencer” is being paid to sway their followers into buying things they otherwise would not.
As a result, we don’t know who to trust.
This was illustrated this week by Lauren Goodger being caught on camera for a BBC show agreeing to promote a drink containing hydrogen cyanide.
The reality TV star was secretly filmed during a meeting where she was asked to promote a fake diet drink named Cyanora — said to contain the deadly chemical hydrogen cyanide — on Instagram.
It was part of an investigation by the documentary into whether celebrities consume the products which they are paid to promote.
The alacrity with which Goodger agreed to promote this fake product was alarming.
Similarly worrying, to demonstrate her willingness to promote a product she had never tried, she talked about how she promoted another product, Skinny Coffee, which in January she claimed helped her lose 12lb in three weeks.
“I never tried Skinny Coffee,” she admitted.
To drive the point home, she added: “I’ve even had my own friends message me, ‘Laur, can you get me some of that Skinny Coffee, does it work?’ . . . I’m like, ‘Do you not know this by now?’ And they’re actually going and buying it and I’m like, ‘You know how this works’.”
At least she is honest. When she doesn’t realise she is being recorded.
By way of explanation, a representative for Goodger said: “Lauren was asked to . . . appear in an advert for a new water.
“There was no mention of what the water contained before the meeting. The money on the table was quite a large sum.”
Goodger herself said: “As with any audition, you people-please and say what they want to hear.
“They asked me, ‘Would I promote the drink without using it?’ In the heat of the moment, I said yes and also said I hadn’t tried Skinny Coffee — in the hope of getting the job.
“I would never promote anything on my Instagram that I don’t feel is right for my followers and that I haven’t used. The sit-down meeting after the audition was filmed undercover without my knowledge.”
So I guess we take this to mean that had she known she was being filmed, she wouldn’t have been so up-front about the real role of an influencer.
It is easy to forget that influencers are paid to promote products.
Even those who start off promising to recommend only things they like are probably susceptible, if the price is right. And if that is the case, how can we believe anything is a genuine endorsement?
So, who can we trust? Let’s start with ourselves. Instead of handing our likes and values over to be decided by so-called influencers, we should remember our own sense of self and what we like and dislike.
And let’s go back to another thing from the good old days: Trusting real friends instead of Instagram ones.
MY kids find it very hard to believe that when I was a teenager we had just one landline for the family to use and a handful of TV channels to watch. Clearly, the variety and choice on both fronts …
www.thesun.co.uk