Important to note: it’s really not about them, it’s about the media.
When the CEO of General Motors here in the US…goes to an area to decide whether its suitable for a new plant…dors all the media follow him? Does he make charity visits in his spare time? Does his wife show up in a backless cocktail dress to meet the locals? If any of this does happen, no one knows…because the media would never provide them that ATTENTION.
A plant possibly providing thousands of jobs should carry a great deal more interest…than whether a sporting event, no matter how worthy, will maybe, perhaps, who-knows…be held in a small African nation. But it’s treated like it has the greatest GLOBAL importance.
Who gives H&M this status…this gift?. And it IS a gift…because they and all their antics are frivolous and purposeless for the most part. Do I live to know what is transpiring in the US jam industry? They really are two people of no consequence at ALL.
Then why?
Why is the media all in to promote this fakeness. They have it on every front page. I’m sure you are seeing a deluge on BBC. None of the Sussex antics have any value…except to themselves and …OH, WAIT…here comes the revelation…to the media!!!! The Sussex brand, hate it or love it, is a cash cow for the media.
So they are treated like a huge story across the board. H&M as global celebrities do not exist without this response from the media.
So are WE complicit? When we click on their stories, make comments under their articles…even negative ones…aren’t we providing the media with impetus to keep the coverage coming?
There seems to be a pattern. The next few days the media will saturate us with obsequious, fawning coverage. Then they will
pull us back in with negative editorials trashing them…and the tables turn again.
H&M are important…only as long as they are profitable to the media. They are unimportant in Hollywood, unimportant in the business world, ghosted by the RF… but they generate revenue for the media with their exploits and ‘rivalry.’
There is absolutely no reason to cover this trip to this degree. Nigeria will actually get WHAT from this visit…how will the average citizen benefit from seeing the naked back of an aging actress and the almost naked head of her spare? The UK or US will benefit…how?
It’s the media. They are the winners. I’m not clicking or reading…except here.
I’ve got the right hump over it today
