Goop started from a newsletter in 2008 and is now worth circa a quarter of a billion dollars or thereabouts. It took 15 years for it to be where it is today but, more importantly, it still took that time even though it was the product of someone who was already famous and wealthy to begin with and could devote their time to developing and growing it. Paltrow for example was ridiculed for things like weeping at the Oscars, calling her child Apple and making fanny smelling candles. She even split with Chris Martin but they retain a friendly and civil relationship. She is also still friends with her exes Ben Affleck and Brad Pitt. My point is that she never played the victim, she never burnt her bridges, likely has a sense of humour and perspective yet still had to work at Goop to make it a success. I just can't see Meghan having the delayed gratification in building The Tig to such a level and she is already handicapped with the negative reputation she has garnered, burnt bridges everywhere and has a distinct lack of perspective and sense of humour which certainly wonât help.
I find GP highly annoying but her snake oil for the super rich is an amazing business plan. It works because her persona and background (rich, privileged, snobby, A-list from birth, Oscar winner, A-list partners etc) appeals to these people - they look up to, relate to it and trust it. Sheâs their type of person. She also has connections and clout and can pull off all sorts of partnerships and collabs as a result. And completely agree, itâs taken years to get Goop where it is.
Who is Smegs type of person? Sugars? Squaddies? Canât imagine they have a huge amount of disposable income to splurge on vagina eggs or whatever. She doesnât appeal to the Goop market so wonât be able to work to those or even Poosh levels. Sheâs got a limited following of not particularly well off (though definitely very stupid) loons. Minimal crossover appeal (and what she has is fading by the day). And as usual she will know best, will ruin everything, be a pain in the arse to work with and have staff leaving in droves.
I think itâs very hard to make this stuff work, the market is madly saturated, and plenty have failed or are struggling because they canât tap the right demo for their offering/price tags (Blake Lively, Holly Willoughby).