I could not finish watching this video, someone else can give the summary. I couldn't get past the first 20 seconds. She has the audacity to say she was asked to give tips on "how to build a business with no money" ... "TRUST ME I know that". Could they really not have found a business owner who actually built their business up from nothing instead of an Oxford educated rich girl from Kensington?
Her PR team work
bleeping wonders getting her all these random articles and features. Shame they can’t manage the content she puts out herself
if you don’t watch- her tips are find a niche (I assume is vegan and sustainability for grace but she’s failing at both of them
)
Avoid mass markets- not sure how using love islanders in your marketing strategy is doing this but ok lol.
2. Create consistent content online- hook in your free gullible customers by providing content and then they’re sat ready to buy your products
3. Tell your story- show the human behind the business. Weird because graceso story puts people off her brand. She goes on about being relatable blah blah but then shows off a Bentley. Another hypocrites piece of advice
4. Collaborate with small brands or people to get bigger audiences. Cough Jordan woods, another fab business decision by grace
5. Experiment. Shreddy app is a hero product. Don’t try don’t get
also if you’re not watching- don’t worry, you guessed it. She’s in the classic balenciaga hoody with a chunky gold chain uncomfortable hanging out, the gold hoop earrings and she decided not to take out the invisaline