Such a weird take, I think what influencers also forget is it IS different if you make a platform first as an influencer, where you share your life and sell adverts, create a whole following based on that and THEN decide to create your “own brand” where you are milking them existing followers like cash cows. The brand would not have been able to exist had you not been an influencer. It literally grows with fans saying shit like “so happy to support you 🥹” they’d buy ANYTHING
Why are you mentioning Victoria beckham, her brand is called Victoria beckham, pretty sure that is clear and obvious
Richard Branson is only famous BECAUSS he created virgin. And these people aren’t also intertwining hello fresh ads between their posts.
Actually funny how much second hand promo Ben Francis gets from Greg and stans trying to bring him down

I’ve never seen Ben doing a video of him trying on all his T-shirts telling the audience how the material is so buttery, similar to skims, much cheaper price point, best product out there.
Grace hasn’t been criticised for simply talking about her businesses. It’s the way she does the most aggressive sales pitch for them where the purpose is solely to get you to buy all of those products

she’s not being asked to take down obnoxious videos of ringing bells for reaching a million pound in sales (though honestly I found that far more offensive) because it’s not “selling”