Long opinion post warning. Feel free to skip!
I noticed that Sarah and Chris’ personal YouTube pages are poorly subscribed to compared to the main channel. The package really is the Inghams rather than any one of them individually. Looking into this a little further, although they’re still making decent money at the moment from Adsense, it shouldn’t be underestimated just how damaging Chris’ behaviour has been to their ‘brand’. Although I’m not quite comparing like for like here, I’ve been a fan of Rose and Rosie from around the time they had 100k subs. Now they have 785k. I watched their channel progress from daily vlogging, to giving up their jobs, getting management, uploading vlogs once or twice a week instead of daily, magazine deals, paid promotions, two UK tours, one USA tour etc. Looking at the Inghams, they were really on the cusp of making the big time. After summer in the city, management would have got the magazine deals coming in, then would have been looking at setting up a UK tour. (Very lucrative). By consciously making the decision to not deal with Chris’ behaviour, they are now reduced to trying to make the interminable minutiae of their every day lives as worth while viewing. What’s the life span of this? Who knows, but personally, before the years out, I expect to see a big decline