So I teach Sociology and funnily enough I was thinking about this yesterday. I don’t know if you genuinely wanted an answer, but anyway.... these are my thoughts
1. I think Instagram has had its day... the age where nobodies get instafamous over night has gone, life of lil, Fopperholic etc are lucky that they were in the right place at the right time and started off with content which naturally evolved with their follower count.
2. With a lot of these people it’s a mistake to think that it’s happened accidentally - most of the successful ones seem to be from monied backgrounds - Harry Pickard, Fopperholic, Mrs Hinch (both her and her husband have been proved to be successful marketing professionals before her fame kicked off) to a certain extent people like It’s Danielle’s journey etc... all own their houses at a young age etc and I dare say have spent some of that money buying followers and raising their social media profile.
3. To a certain extent it depends on the personality of people - remember all the ‘squad’ nights out where some would be desperate to associate themselves with other instagrammers - remember the odd groupings of people going out together and taking loads of pictures which were plastered all over Instagram, never to be seen in a room with each other again. Just a ploy to steal each other’s followers! If you are that way inclined then you gain more followers. I frankly am antisocial and can’t be arsed spending time with people I don’t like for some free
tit!
4. Time and priorities. If you have a job which requires less commitment, don’t work or are a full time mum who is happy to sit on your phone all day recording narcissistic material - then you are more likely to have a page which takes off rather than someone else!
5. With some Of the big accounts, once you take away the historic followers (who don’t use insta anymore, the paid for followers/bots and the hate follows then I wouldn’t have thought there is much left!
Ultimately I genuinely think that the bubble is due to burst, on other threads I have seen articles posted the last few days about certain companies choosing to steer well clear of influencer advertising now as they can see that it devalues their brand and comes across insincere when people OMG love their product so much then never mention it again as it gets lost in a sea of ads, even ‘successful accounts ‘ are bouncing around for content - sw to ww to HDE etc dependent on what the latest fad is to get a piece of the pie and people are seeing through it, hence why forums such as this are becoming more popular!
I teach media sociology and it’s important to remember that Instagram and other social media platforms are still relatively new... they are fascinating because we are watching first hand the evolution of them , we have 100% seen audiences start to become more clued up and questioning of the social media we consume and I think it will be so interesting over the next few years to see what happens to the likes of Fopperholic and her slimming world chums as well as bigger personalities like Hinch etc. Whilst they have made a fair bit of dosh, it won’t be enough to last them forever and then what? Especially when your whole life has been played out over Instagram and all your flaws are there for all to see?