Yes, that's how I first came across her account, she wrote a post on THTMM blog, Charlotte had quite a big account and I think you're right it did get Elle a lot of new followers. That was back when she was trying to be an interiors account and bit by bit, she started speaking more and more about Teddy and it turned more into baby loss awareness.
I could never understand on the rave thread here, people that were defending her over and over, it was like they only knew her as a the baby loss spokesperson, not realizing that she spent a long time accepting all the White Company candles, Bobbi Brown lipsticks and washing machines and was just as bad as RVK and Hunters & Heels and the rest of them in terms of flogging whatever she could get her hands on. There were plenty of #ads and #gifted but she was never held to the same standard as the rest of them.
Also I agree with the whole Ask Me His Name / Don't Ask Me Her Name thing. I know that we do know her name now, but the way she's gong about it all is very strange. Will be very interesting to see if she's agreed to a photo in the book (assuming she hasn't put one on IG before the book release).