Clench now looks like she is wearing dentures.
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I was a bit surprised it was a pr stay considering they missed their flights and everything but now I understand why they stayed in a hotel in Gatwick etc etc , everything else was free. They wouldnāt go anywhere if they had to pay for it! You can tell by the photos she s not happy at all anyway ! Even talking to those womenI definitely feel like influencer culture is coming to an end (hopefully), there are so many more comments calling these people out than there used to be.
Makes me laugh how they never respond to them, completely unprofessional, and unaware of how they actually come across
Yes but still so many idiots commenting like "you're jealous" or "this is how it works, it's their job to promote". Sometimes I realise that there are so many imbeciles in this world and I hate when that realisation happens on a Monday morning, not good for my mood.I definitely feel like influencer culture is coming to an end (hopefully), there are so many more comments calling these people out than there used to be.
Makes me laugh how they never respond to them, completely unprofessional, and unaware of how they actually come across
I just donāt know why these companies donāt gift these holidays to truly deserving people instead of these cunts and yes itās 08.37 am and Iām using the word bleep!!Yes but still so many idiots commenting like "you're jealous" or "this is how it works, it's their job to promote". Sometimes I realise that there are so many imbeciles in this world and I hate when that realisation happens on a Monday morning, not good for my mood.
All of this.It looks like a family business with two parents and a few daughters in their 30s/40s helping out, theyāve gotten this one wrong unfortunately.
Disclaimer I donāt work in marketing so defer to higher authorities on this but know the bare bones common sense stuff? Firstly this campaign isnāt measurable and itās too expensive for that to be the case! Thereās no call to action from FOD even if itās just lead generation eg sign up to this mailer, make an appointment, brochure sends, call today, etc. This would be a standard KPI for a more expensive/long term commitment such as buying a car, or a Ā£20k villa stay. They canāt even do the age old argument of it being an awareness campaign as itās a Ā£20k villa not a Ā£5 condiment or drink, itās not a semi frequent or low consideration purchase lol. And as has been pointed out - their audience simply arenāt the right people, their audience are at best C2? Considering theyāre the aspirational ones to their audience and even they wouldnāt consider this for a holiday so how does that work? The family would have been better either working with a specialist luxury travel vlogger (plenty exist) and at the very least theyād have gotten top tier media assets and some organic SEO boost, or tried and gotten in with HNWIs so they became a known venue.
Small companies get swindled by influencers all the time sadly. They could have done a lot more than looking at the follower count to prevent this. Thereās lots of influencers who also travel who create good digital assets (drone footage, high quality photographs) rather than insta reels covered in grammatically incorrect text.
To finish this essay - the fruit pic looked so naff and isnāt something youād accept from a Ā£300 a night hotel much less a ~Ā£3k a night villa?
This is it - their narcissism prevents them from doing a good job. Iāve seen other creators really go above and beyond for travel brands - detailed how-to-get-there and itineraries, super detailed reviews of local attractions, accessibility/social context stuff (eg travelling whilst black or as a wheelchair user), beautiful aspirational imagery. Watching a family from Ramsgate in a tiny boat isnāt compelling enough to make someone spend the amount that venue chargesAll of this.
Plus Clemmie is piggybacking on the nice #gifted location to try and jumpstart her influencing career with tagged outfit stories.
heās done this before - posted on a delay but trying to make it seem like itās happening in real time. I totally understand not posting on real time when youāre away. It is an advert to thieves that youāre not home and also you may just want to chill with your family. But what I canāt get my head around is that rather than do a reel along the lines of āwe just got back from this amazing tripā, he posts as if itās happening there and then but on a delay. I remember last year he was uploading clips of them having lunch and shopping to his Instagram stories when others had spotted theyād already flown home. He was basically creating a fake reality and I find that very weird.Such strange, strange goings on - friends of mine saw them in Corfu on Tuesday. Then he posts a heavily edited reel on Thursday saying they missed their flight and werenāt in Corfu. Why would they do that?! Just goes to show itās all so fake!! Donāt believe everything you see!!
Also theyāre on a family holiday and heās glued to his phone editing a fake reel. Spend time with your kids, lots of people would kill to go abroad right now.
What a fake smile on her dial.
Very exclusive!
Glad youāve said this, those sorts of crochet/rafia bags are ten a penny on the counterfeit market. Celine bags too. Dhgate x TikTok reviews has made this stuff so much more accessible to people as itās less of a risk than Ali express.Very exclusive!
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This is so true. There are so many travel Instagrammers who at least put the work in around deals, codes, itineraries, budgets etc. Or they share some actually useful travel tips. FoD got his "fame" when influencers didn't have to do as much graft (though I'm using graft loosely here, it's not like any of them are working down the mines), and now he just coasts on his legacy follower numbers.This is it - their narcissism prevents them from doing a good job. Iāve seen other creators really go above and beyond for travel brands - detailed how-to-get-there and itineraries, super detailed reviews of local attractions, accessibility/social context stuff (eg travelling whilst black or as a wheelchair user), beautiful aspirational imagery. Watching a family from Ramsgate in a tiny boat isnāt compelling enough to make someone spend the amount that venue charges
Also looking on the website it looked as if that villa sleeps a lot more than just their family - were they sharing it? Even sharing that is useful as it instantly opens up the market for grandparents & a few adult kids with their own younger children to book it! But he doesnāt want to admit these things so the venue lose out.