From a marketing perspective, Grace had a golden chance to appeal to a niche audience, and she blew it. Given her age and the age of her kids, she could have gone full mummy-mode and raked it in. The parenting ‘industry’ is worth a lot, between paraphernalia and baby/toddler/preschooler classes, days out, school stuff etc she’d have had loads of content.
Not something I’m interested in but there’s a market for it. Even the fact that she clearly finds parenting challenging could be a draw, if only she would be honest about that.
But she fucked up. She tried to emulate bloggers who had more strings to their bow, former models, women with older kids and more life experience, and none of what she’s done has landed.
She’s a mishmash of too many things, her offerings have zero cohesion. She’s swinging from ear candling to burgers and bike rides to cocktails, with some mental health issues thrown in for good measure. None of it has any impact and the result is a mess.
I’m amazed nobody has pointed this out, or maybe they have and she’s just hankering for the life of a single girl who just needs makeup and me-time, all the time.