I always wondered why Estee and Aslan broke up...watching her engagement video it's obvious now what happened. He didn't want to marry her.Growing up with a father who didn’t meet your needs in childhood/growing up without a father can impact women so negatively, and create so many long term issues regarding attachment, mental health, self-esteem...
I think it's really telling that Estée herself uses the word trauma in the video announcing her engagement.
To me Estée seems to have a lot in common with Niomi Smart when it comes to relationships. It looks and sounds like they desperately need to be chosen by a man to feel validated at least, and finally get the attention they've always lacked.
Joe breaking their engagement was like one more 'abandonment' for Niomi.
As for Aslan, if Estée wanted him to 'choose her' and propose, no doubt the end of their relationship must have been quite traumatic for
her...
I mean, she's from Kitchener-Waterloo (as am I), which has 2 universities and is the birthplace of BlackBerry. She's not from some rural, back alley. It's also home to the largest Oktoberfest outside of Germany I think she hated it because she's always been a lazy, privileged asshole and she felt slighted by her peers. Good on her for taking a risk and moving to a new country for a boy I guess, but luckily for her, he had a ton of family money and supported her when she couldn't work. She needed a hobby, so started a blog and Aslan supported her while she grew her following. I'm sure we all could be "famous" bloggers if we didn't have to work and had everything paid for with all the time in the world.I feel like this part is so telling. She feels so far removed from her "simple" life in middle-of-nowhere Canada. After she got name recognition, she thinks she's far too good for that life now; when in fact she just lucked out she got with Aslan who afforded her a more expensive lifestyle, and that, I believe, played a big part in her "success."
Same thing with the kettle debacle. It's more than just being about a kettle (or lack thereof). She even says she's "British now," and made it seem like she couldn't survive the day without her morning tea. In reality she's just feeding into her illusion of how important she is and how her tastes are the way they are. If you look back at her Canada vlogs, you'll see the stores around where she grew up are K-mart type stores where they sell tires and groceries and all kinds of odds and ends (maybe I'm making the tires part up, but, similar). Nothing wrong with all that. But, don't act like you forgot where you came from.
A common startup tactic is giving people a flashy title in lieu of adequate pay and then you realise you're one of 15 department leads/executives in a team of 17 people. You still learn a lot and if you're smart you can upskill, but will definitely downgrade in terms of position title when you go into the "real world". Source: lived experience.I wouldn't put it past Estee to overinflate what someone does at her company, when they join the real world things might change.
I don't work in pr, but i work for brands that uses influencers (we've worked with Amelia, Lydia, Victoria but not Estee). From my own companies perspective its not the pr team (gen z/ millenial) who are the problem, its the marketing and brand directors/ seniors (most often gen x)IIRC this same company gifted Tanya Burr a mattress, and that woman also has terrible analytics and is barely an influencer anymore.
Companies are stupid and seem to not have anyone that's social media savvy on their teams. They see someone with over a million followers and think that's how many people they'll reach and then it becomes a justifiable expense. But anyone with two non-deficient brain cells knows follower numbers are inflated and unreliable and do not signify anything.