It’s exactly this. Influencers think they’re important: they’re literally just cheap advertising.The PR agencies just use these flogs to promote the show… that’s all influencers are - marketing vessels. They think they’re famous and important but they’re literally just advertising on legs. If you bleep your whole life out online, you’ll get a free ticket. Nobody gets paid to attend. It’s just a wankfest of wannabes who don’t want to actually work.
In the ye olden days you’d have a camera crew filming Vox pops of preview shows and then paying for ad space in prime time tv slots to have people say a show is awesome. Now you get the exact same message delivered to whatever demographic you like in exchange for a gifted ticket to a preview event.
Emmy exists because the way she values her time is cheap as chips, and her priority in life is having her big head seen by people.