Crazy to think of all the things she paid for during the pandemic - I'd forgotten about the bragging over the mortagage repayment and yet she still took a grant from the government to help her business. Shameful.
I've only just caught up - but I love Tony's post - all the usual Drew dramatics
"this isn't a break" , the being an influencer part!
Emma never knew how to use Instagram. In my opinion, when she first started years ago - the blog and YouTube were actually alright. I came accross her 'Whats new in Poundland' vids and I honestly thought they were cute. I don't mean this to sound as patronising as it may do - but because she wasn't your normal skinny blogger that looked like everyone else - I thought 'good for you' - I liked her confidence then. She was also in that niche at the right time. Her instagram following just came from that same audience, she would never have built up a presence on Instagram just from her insta account. It never went up or got better, and her engagment was low on posts. I think in the end most people watching her stories were doing what we were doing - watching a car crash. Her stories on insta showed her for what she is - delusional and entitled - not confident. Her lacking in boundaries was a nightmare for instagram - she never gave any thought to what she put out there and it damaged her brand. The algorithm loves it when people show themselves as flawed or 'real', but I think Emma didn't get that even that has to be measured and well thought through. Its actually as fake as the perfectly filtered happy photos.
If you follow a cake maker, for example, a post or story about being heart broken over a bad review or a no show is a very good idea - it will generate sympathy and sales! If that same account starts posting story after story of bad reviews or stories of a cake being burnt or seeming disorganised all the time - this will damage their 'brand' you'll start to put in people's mind that you're unreliable and not professional. This is what Emma did. She could have limited what she shared, thought it through, planned posts like everyone really does and made people think - 'wow I need to find out how she does this let me join her course' - she would have raked it in. But instead she got caught up in doing too many 'real' posts and IMO, most people would look at her account and think - 'why would I need advice from a woman that can't even get out of bed most days or brush her hair before 1pm - this is not a person I want to emmulate.'
I don't think she planned to leave - most people that fall out of love with social media have a period of time where you can see their 'heart isn't in it' , they post less etc - you don't go from live storying yourself in a hospital recovery room unable to speak properly because of the GA to nothing within weeks. Their story doesn't make sense.
