She’s constantly trend-hopping and changing her whole aesthetic every other month in hopes of finding the right niche of people to flock to her, when ironically, if she was just herself and stayed consistent she would find that audience. Hell, she had it before—it just wasn’t big enough to satisfy her.
Not to mention, even though this is probably due in part to her BPD, it’s possible to engage in new interests and experiment with new sounds/aesthetics/mediums/whatever without making it your whole personality. Even more possible to do so without shitting on the people who liked your previous work. That’s something that’s always thrown me off about her, since not only is she alienating potential new followers/subscribers/wallets (since we know she especially sees her audience as the latter), but she’s actively discouraging people from viewing her back catalog when that could be a great source of revenue for her (and is probably one of her main sources of revenue, since despite what she says we all know music isn’t paying her bills). The only thing that’s getting anything out of her acting like this is her ego, and that’s only a temporary boost until it depletes again and she needs to find a cheap way to get another boost.