I've been watching Eltoria's unboxings since last year and I watched her original advent calendar video at the beginning of September. The video (which was removed a few weeks ago) showed her unboxing one of her own calendars. At no point were the four mystery items referred to as "gifts" and she included the cost of them in the running total of what that particular box was worth. At the time, myself and a few others commented that the mystery gifts looked familiar - especially the Body Shop Morenga shower gel (which she'd received in the largest Body Shop calendar, only a few days before). Our comments were deleted. Some comments were made by other subscribers remarking on the value for money and Joe, Eltoria's partner, stepped in and started posting nasty comments. Everyone who expressed an opinion not aligned with theirs was called a hater.
The boxes sold out within a few hours and they were shipped in mid-September. The first unboxing I saw was Willow's (who Eltoria recently collaborated with on two videos) and the items seemed very familiar. Willow was very happy with her box, which was okay but nothing special IMHO. I watched Bandy's Jukebox and they were ecstatic but their mystery items were pretty rubbish and included a Glossybox exclusive make-up bag. Soon to be Wilson then did an honest unboxing. Her advent calendar was definitely the worst I'd seen: an open make-up brush with some sort of red stuff on it, a facial scrub that was part of a set (and said specifically "only to be used in conjunction with X product", which, of course, wasn't included). Although I felt that Soon to be Wilson had a right to be upset, she was attacked by commenters. One in particular (calling himself Johnny Blaze) was pretty nasty to her and anyone agreeing with her. It was suspected that he was Joe, in disguise.
After seeing Soon to be Wilson's review, Lucy Purtface contacted Eltoria and asked for a box. They were supposed to be sold out, remember. Anyway, Lucy stated that she got the box by going to Eltoria's website (later Soon to be Wilson confirmed that Lucy had approached Eltoria directly and asked for a box). Anyway, Lucy received a fantastic advent calendar, including the Blood Sugar pallette (albeit without the plastic cover and with fingerprints on the mirror). The positive review was taken down a short while ago, Lucy stated that it was because she was moving house (lol, wut).
Since then, there have been a few other unboxings, some of which are still available on YouTube and some that have since been deleted. The ones that remain seem pretty positive. One that featured a opened/used highlighter has been taken down.
Eltoria is not issuing refunds, stating that her calendars are handmade and personalised to get around distance selling regulations. The personalisation seems to amount to a handwritten card (addressed to "Hey!"/"Hey Love!"/"Love!"/"Hey lovely!") and the selection of mystery items.
In her "How it was made" video, she skirts around the issue of the mystery products, saying that these don't factor into the cost of the calendar and were intended to be bonus items (although, in the original video, she includes them in the RRP calculation and, in the comments of that video, kept stating that calendars would have a value of between £90 and £120). Just Nicole UK and Soon to be Wilson have videos up showing comparisons between items Eltoria has unboxed on camera and those sent to her subscribers.