Insane how big his brand got!Went to Alton Towers today. ‘World of Walliams’ closed and the rides are being slowly removed. I think there’s three left, one of which is very little to do with his books. The shop was closed too. No Walliams stuff available in any other shop in the park. Hopefully it’ll be rebranded very soon (especially if that super injunction fails).
Now what to replace it with... World of Schofield? Russel Brand's fun zone? Scott Mill's Secret garden?