Collin the Caterpillar Vs Cuthbert the Caterpillar - M&S Vs Aldi Caterpillar Cakes

[under the ivy]

Serves 12 years

 

[SpiceWeasel]

Was listening to Jeremy Vine yesterday lunchtime discussing this (I am 28 and consider myself too old now for the racket that is radio 1 ) and they had a lady phone in whose son is at uni and for his birthday him and his flat mates had a caterpillar cake party a few weeks ago and managed to find nine!!!!! Different caterpillar cakes from different supermarkets and ranked them apparently Colin actually won, the one they rated least came from One Stop! Idk how their caterpillar cake party alone didn’t go viral, what an amazing idea

 

[Yel]

Probably an idea for one thread on #freecuthbert and what's turning into the most spectacular own goal for M&S (who I have limited sympathy for as they often nab stuff from small producers to then recreate in their own brand).

 

[FenellaTheWitch]

M&S are joining in the banter now on Twitter.

Be prepared for M&S dropping this action. The public don't care and we know very well what we're buying and where we're buying it from.

I don't think I'd walk in Aldi and pick up a Caterpillar cake and be surprised it wasn't an M&S Colin one!!

Aldi need to start on Peter Pigs and really get M&S going

 

[watermelon sugar]

It's brilliant. I'm just here for the memes

 

[Tublet83]

 

[Jc456]

 

[Apple In My Pie]

It’s my birthday next Sunday and at the big age of (nearly) 22 I have asked for a Colin the Caterpillar after last eating one when I was 6! Although this is making me reconsider! I think M&S are being petty. I know there’s the deal about intellectual property and look-a-likes, but the Sainsbury’s one looks spot on too and they haven’t been hit for it.

I want to marry whoever is in charge of the Aldi social media account!

* quietly adds Cuthbert to birthday shopping list *

 

[DCICassieStuart]

To be honest I'm loving this drama.

 

[Falafel_Falafel]

This has been amazing! Marks & Snitches

 

[DCICassieStuart]

Loving some of these

 

[Jelly Bean]

Aldi have played a blinder!

 

[Millyve]

Haha this is too funny! M&S have just gone and boosted the sales for Aldi!

 

[FenellaTheWitch]

I feel sorry for Morrisons and Morris. Just because they call their caterpillar a name that doesn't begin with a C, Morris is being ignored in this drama.

 

[Falafel_Falafel]

Aldi have played this so well, love that other brands are jumping in too. M&S made themselves look like dicks!
Marketing masterclass!

 

[Meh]

This Colin Vs Cuthbert drama has made my
week.

Agree, this is so interesting from the business perspective. The fact Aldi pounced, at the weekend, with a blinding social media strategy that encouraged all major food retailers to join in. When clearly M&S are not sure how to respond. One can only imagine all sorts of serious weekend conferences / calls /meetings that have taken place with M&S senior management teams, head of marketing, external PR consultants, legal teams etc. All over a flipping caterpillar cake

Definitely a great lesson in the need to adapt to situations quickly and great use of social media by Aldi. They have taken the wind out of M&S’ sails completely.

 

[StephenTJackson]

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I feel sorry for Morrisons and Morris. Just because they call their caterpillar a name that doesn't begin with a C, Morris is being ignored in this drama.

 

[Bellaboo83]

M&S have responded...

 

[Yel]

M&S are saying nothing and trying to promote their Italian meal deal but there's only one thing people are replying with.

They so easily could have had a pop at Aldi without alienating and annoying so many people - could have spoken about free range eggs, more cocoa etc and done a positive campaign.

Seems like they've given the marketing team the weekend off and will limp on next week and miss the opportunity to try and fix it promptly.

Yes I realise how seriously I'm taking chocolate catapillars but it's fascinating from a business pov . It's the light-hearted drama I live for

 

[BigMavis]

Its been very funny. M&S are pissed because the face is the same, other retailers used a different coloured face. Apparently Colin and Cuthbert are produced in the same factory and I'm pissed because we don't have aldi and everyone says its great