where he gets his sense of self worth from I don't know
See, I don’t think he has any self-esteem and that’s what causes his issues.
He can mouth-off on Insta no problem because there are no repercussions for him- he won’t have to deal with conflict face to face, his following isn’t big enough to attract too much negative attention organically, and he has a few big accounts that follow him and will row-in if things get nasty because it’s good for their profile and engagement if they’re seen to “protect” an under-dog, especially one who is so disadvantaged.
The big accounts are not threatened by him because he is basically a foil to them- they’re everything he’s not. He has no house, no spouse, no money, no holidays. He’s unable to afford items that they buy. He’ll stretch himself to spend £350 on an advent calendar but doesn’t seem to realise that the likes of Hinch will be gifted items in excess of that value every single day. He’s not at the races at all.
As for “his brand”, Hannah needs to be very careful. She’s already run that business into the ground once and was lucky that the man attached to the penis she was sucking coincidentally had the funds to bail her out. Now that’s gone south and she’s in a very precarious position. She really needs to keep her powder dry and keep on the right side of the ex. Though I’m guessing that the new tax year will bring a lot of changes to how the owner operates his business anyway.
From the photos we’ve seen of Mario in the wild and at events with Hinch and Solomon, it’s very clear that he has no confidence. You can see it in how he carries himself. Despite being small, he hunches over to make himself smaller, he usually has a massive bag for life to hide behind, and he’s clinging onto Derek. This is not a confident man who is set to do bigger and better things.
His flat is his sanctuary because there’s nobody in it. It’s easy for him to spend 20 hours a day there and have Derek haul the groceries and deal with the outside world.
Mario is the very definition of keyboard warrior. He knows that his followers are made up of either equally meek women who like to clean, or trolls who following him quietly for the laugh. None of those people are going to give him any agro.
My theory is that at least some of the accounts he’s “calling out” are actually his own. He’s looking for engagement and sympathy. The timing is suspicious- just as he “launches” his
grapefruit Christmas scent, and when Ava May’s page is posting about him. The sickness adds to this too- he’ll get defensive and then take to his bed with a cold and let it all die down without having to actually do anything.
We’ve seen this time and again with him.
By contrast, if anyone said a nasty word to him on the street, or if he had to mouth off to a 6’ tall man, we know he wouldn’t be able to. He’s a very weak person, and no matter how aggressively he posts online, it’s very clear that he spends his life hiding.