People are actually looking at this the wrong way.
BBC Sounds - apart from it being their way of streaming the radio channels digitally to mobiles/smart speakers etc - is mainly just a media streaming platform for the corporation and a way of raising ad revenue which they can't do on TV and film.
The BBC have not asked Cheryl to front an RnB show at all, this whole concept was put together by her increasingly desperate management team, and pitched to the BBC Sounds people, who tend to put any old shite on there really. Nobody will listen to it, it wont raise much in the way of ad money / clicks, so it'll be quietly dropped unless it makes a financial return.
The BBC are NOT paying Cheryl, she will get some minor cut of the revenue (if there is any, of course). BBC Sounds is simply the only platform putting the thing out. It's a vanity project cooked up by her people aimed at getting some PR, same as the vitamins, and the appearance at a 'festival' this weekend (a small gig at a fairground in a park essentially)
The negative press will scare the beeb off soon enough.
BBC Sounds - apart from it being their way of streaming the radio channels digitally to mobiles/smart speakers etc - is mainly just a media streaming platform for the corporation and a way of raising ad revenue which they can't do on TV and film.
The BBC have not asked Cheryl to front an RnB show at all, this whole concept was put together by her increasingly desperate management team, and pitched to the BBC Sounds people, who tend to put any old shite on there really. Nobody will listen to it, it wont raise much in the way of ad money / clicks, so it'll be quietly dropped unless it makes a financial return.
The BBC are NOT paying Cheryl, she will get some minor cut of the revenue (if there is any, of course). BBC Sounds is simply the only platform putting the thing out. It's a vanity project cooked up by her people aimed at getting some PR, same as the vitamins, and the appearance at a 'festival' this weekend (a small gig at a fairground in a park essentially)
The negative press will scare the beeb off soon enough.