I have the same thoughts...I have enjoyed her two vlogmas videos so far, but the music and setting/events of the vlogmas videos haven't felt very Christmassy yet. Ieva's older vlogmas intro really used to set the Christmas scene and time of year as well. I get that she is trying to have a more 'minimalist style like Rokas but people watch Ieva for Ieva. Nothing personal against Rokas, he seems like a nice guy but the black and minimalist style isn't that interesting on Ieva, of course, she can wear whatever she wants but it is such a complete change from who she used to be... I completely agree that Ieva suits the 'romantic princess' style and it really feels like the authentic, true Ieva.
I think we all enjoy seeing Ieva film more Christmas family traditions, traditional Lithuanian food or even her shopping trips. It is sometimes the 'simple things' that bring us the most joy, such as spending our time with our loved ones, family, doing traditional Christmas activities, baking, sightseeing. I think if Ieva did apartment updates with Rokas, it would be well received and I'm surprised she hasn't posted any updates. Surely progress has been made in 8 months? If she wants to continue being an Influencer or Digital Creator as described on her Instagram profile, it is essential to keep her subscribers and followers feeling interested and engaged. Now she mainly just posts "aesthetic" random photos of objects or the street... which aren't that interesting when posting 50 of them most days, for a year straight.
Additionally, the consumerism of products Ieva has received for free/collaboration is getting a bit boring (clothing, skincare...) because now she seems to recommend products without even using them for a decent amount of time. She doesn't seem to get much engagement on her Instagram posts either. The sad thing is, we actually want her to succeed and do well but she doesn't make much of an effort to comment/engage with her subscribers and that's literally essential if you want people to enjoy and appreciate your content/work. I would love to see Ieva support some local Lithuanian designers and brands so her viewers can also support Lithuanian brands or even just show more cool/interestings things and places in Klaipėda and Vilnius.