In general, I like Emma. I do think she's a 'good egg' and wants to please people, and I think she's the kind of person who does get really hurt by simple criticism because she seems quite sensitive (and let's be honest, we'd all find it a bit hard to take)
That said, I feel like in trying to be relatable, she deliberately makes herself look weird (I say this in the nicest possible way, because she's not weird, but she makes herself out to be) by making awful faces. She also does crazy things (takeaway dance) to be relatable and stand out. As somebody who likes her, I absolutely cringe at her Friday videos.
I understand and applaud her wanting to show normal life and be relatable, but she can do that without doing those out there things that are so cringeworthy. I would have more respect for her just being 'normal'