she's literally minimising her target audience with that idea! the whole "bab" thing is pretty niche, but i get that the babettes buy into it because it's a phrase they associate with kween babs - not that we ever actually hear her say it but y'know. but MOM?! even babs herself uses the term "mum" when typing - presumably because it's more inclusive and relevant to her followers. she's essentially making a mug that will appeal - potentially - to her brummie followers, and all those millions of american fans that she's accumulated. i can't see that many babettes being a "mom" mug, literally altering the spelling of "mum" on a product produced as a gift for mother's day, solely because it reflects their adoration for babs. i predict her mommugs for mugs are gonna be a huge flop.Well you’re not being inclusive are you View attachment 413752