Maybe they think because these people are setting up azaylia accounts & selling azaylia merchandise, they think that they are bigger than what they are if that makes sense?!
Like, Ash is just a z-lister reality tv star.. And it wasnt a massive reality tv show either on prime time telly. It was ex on the beach that you could only watch if you had MTV. So he may have been known, but he wasnt well known unless of course, you had cable and had MTV. But since having Azaylia, they only really "blew up" when she was poorly, and then even moreso when she passed. They are known because of Azaylia and like any other poorly child that steals the limelight for a little bit, it will soon fade away when another poorly child comes along. Like someone else said with that little boy Alfie i think his name was at Alder Hay.
I mean, if we didn't follow them on social media, we probably wouldn't even know what they were up to. I read the news daily & I never see or hear anything about them or the Azaylia foundation. It's only through their social media accounts.