I see two things everytime an insta hun ‘launches’ a product:
1 white label/riding on the back of someone else’s effort, finding it cheap in stock somewhere foreign, knowing people will happily pay multiples of the foreign price to have it now instead of waiting a few weeks, and because they’ve marked it up so high they can absorb the returns for any defective products while they wait to deal with the foreign company on them
2 dining out on their current ‘popularity’, realising it won’t last forever as it is & hoping to duck they can make some money from their sheep while the gig lasts