The £50k scam is going back a few months now.I wonder if the competitions plc created has anything to do with the earlier post from @NIFakeBloggers re the comp to win £50k
It was an instagram competition with the normal rules: like, share, tag.
But the day before the competition ended, the rules changed and you were required to go to his website and sign up.
People who did this, since been getting there newsletters and promos via email.
It was just his way of getting people to sign up to the mailing list. Some may call this mining data. Where you gather peoples details and save them for your benefit.
Anyway, there was no winner of the competition and the £50k was "donated" to charity.