Absolute masterclass in business failure by Ali and people here have been seen it coming the entire time.
He's selling a madly expensive product, with a low amount of repeat customers. A £2,500 course is something you buy once in your life, you don't come back every year for it.
The decision to expand into a central London office and mandate in person work preferred was undoubtedly a huge money sink. Especially when you have hangers on like Elizabeth being paid as "Strategy consultants" not contributing directly to earning fees from your clients.
He will doubtedly sell it as a learning point but honestly you should not take any business advice from this man. He had a really nice little thing going from himself with his YouTube channel, but has gone completely overboard. To lose $1m is absolutely ridiculous at the stage of business development he is at - all becuase he wanted to play at being a CEO lol.
He's selling a madly expensive product, with a low amount of repeat customers. A £2,500 course is something you buy once in your life, you don't come back every year for it.
The decision to expand into a central London office and mandate in person work preferred was undoubtedly a huge money sink. Especially when you have hangers on like Elizabeth being paid as "Strategy consultants" not contributing directly to earning fees from your clients.
He will doubtedly sell it as a learning point but honestly you should not take any business advice from this man. He had a really nice little thing going from himself with his YouTube channel, but has gone completely overboard. To lose $1m is absolutely ridiculous at the stage of business development he is at - all becuase he wanted to play at being a CEO lol.