Thank you so much for the thread!
Adam has obviously done well for himself, especially when competing with brands that had much more money behind them such as Boohoo and Pretty Little Thing.
He came across ok on the Breaking Fashion tv show. However he seemed quite hard on staff, particularly with things that weren’t even in their control. His and Jamie’s relationship seemed a little odd, was constantly pointing out that he was the boss etc. But that could have been editing or him being shy on camera.
I found it really interesting how the collection aren’t really designed by the “celebrities” at all and most of it is simply social media promotion. I felt for Emily Atack when she was being fat shamed online and she seemed a lovely girl.