She gained her following by being relatable for being overweight and being genuine a year ago. She’s realised she can make money with a large following & has changed her Instagram name to do so. I don’t believe that’s the reason she lost weight. You couldn’t know how big your audience would be when you start out. She’s just a pleb now who marketing overpriced cosmetics. It’ll die down one day it always does. Look at Mrsmummywright &slimmingworld.jsg. Consultants and still can’t maintain their target weight.
As much as I dislike Fopps at leasdtu she kept her weight off
It’s actually pretty easy to gain big following on sw-
1. Suck up to the big accounts
2. Talk on your stories every day
3. Giveaways every 1,000 / 5,000 / 10k
4. Post big losses and before/after pics
If she had a personal account and seen the big SW accounts that done this and she had 10 stone to lose I think she’s seen a massive opportunity for her to jump at. The SW stuff was completely dropped and even a name change shorty after she got her target, she knows exactly what she’s doing!