Can't tell more than what I'm about to say, which I know is a bit of a known fact for many, but had the chance of chatting with someone that worked with Taylor herself and they only have positive comments. It was stated like, it is well known in the industry how serious she is and actually in charge of her stuff.
Not a pop product in my book, like... yep, it is pop and it is a product, but there's soul in there.
This double album is quite solid and it kind of impacted me similarly than Ariana's one in terms of, they're growing up and being on this journey trough all those years and relationships - while going trough the same thoughts myself on my personal life - wow.