DadMum Sarah Kearns Brad Kearns MrsDadMum
Background TL;DR version
Brad and Sarah Kearns, also known as DadMum and Mrs DadMum, live on the central coast of NSW with their three children Knox, Finn and Teddy.
DadMum first went viral when Sarah was admitted to hospital shortly after Finn’s birth. Brad had to “be the mum” and look after their two children, and wrote a post detailing how difficult that was.
Brad likes to share posts in which he shows how supportive he is to his wife but is actually just a fishing expedition for sad women to prop up his frighteningly fragile ego.
Sarah likes to share posts that tell us all what an amazing mother she is.
Their niche “humour” is to make cute jokes about how horrible it is to live with each other. Except it’s never funny or cute and usually includes a veiled reference to domestic violence
Bullying (with receipts) (newest to oldest)
Brad half asses the washing, lashes out at follower -
Brad and Sarah threaten to expose the home address and phone number of an influencer that called them out on their problematic behaviour. Said influencer is a single parent, living alone with their child. They also made mention of the influencer's mother that had nothing to do with the incident. Sarah was still working for NSW Police when this incident occurred.
2019
Courtesy of @KaleSmoothie a link to a video of Instagram stories where both Brad and Sarah show their disrespect for small business owners and their distaste for receiving the old blocking treatment that they so lovingly dish out themselves. Contains multiple middle finger gestures, aggressive & foul language and threats.
2018
That time he bragged about his sociopath of a wife and how she interacts with people online (she was pissed off at some guy so blew up his sister’s life with information about a cheating partner/baby daddy)
Past Actions and Problematic Behaviours
Brad frequently adopts African American vernacular English (AAVE) in his writing.
Brad is also a fan of the derogatory F slur. (screengrab or link to be attached)
A list of things that never happened
Brad - King of Aged Care and all the other times he has been the best at everything.
Previous employment includes: Police force (for about 5 minutes) Defence force (for about 5 minutes), gym trainer of some sort? And most recently working in the head office of an aged care provider for a couple of years which now makes him about as qualified in the sector as a geriatrician. He quit that job in 2021 to start his own business called CareData. That business never got off the ground. Until, in 2022 he suddenly had a desperate and furious hard on for the woes of the aged care sector and he asked his followers to fill out a dinky survey about how terrible it all was, tried to hock it off to the Labor party and then used that dodgy data to try and start a new nursing agency?
A short time later, Brad through in the towel on CareData and returned to his previous job with Uniting Care in Sydney. Despite previously claiming he had resigned, Brad now claimed that he had been on leave.
List of Missing Pets
Teacup chihuahua - first dog together
Long haired cat - early pet
Harry - Cavoodle, circa second half of 2016. Brad made posts about a small dog not being manly enough for him. Whereabouts unknown.
Bobley #1 - adopted date? Whereabouts unknown.
Bunny - whereabouts unknown
Bobley #2 - adopted date??? Given away to Brad’s nephew December 2021. Brad’s mum watched Bobley 2 and Loki while the Kearns were on holiday. Bobley never came home. March 2023, Bobley was suddenly returned with Sarah citing that Brad’s nephew “no longer needed him”. We assume it’s only a matter of time before he is rehomed again.
Pets that haven’t gone missing…yet
Loki - Brad’s very expensive pet macaw. Has a habit of flying off down the street. He lives in a death trap cage made of scraps and is mostly ignored and left on his own outside 23.5 hours a day.
Lulu - highly favoured cavoodle. Lulu supposedly drags her bed into the boys' room at night but we have never actually seen video evidence her doing this. Sarah is probably still training her to do it. If it is, in fact, Lulu we don't blame her for seeking the comfort of the boys. She probably sleeps with one eye open, knowing that at any moment she could end up with the same fate as Bobley 2.
Lulu has been spotted sleeping in the garage overnight.
When the Kearns went on holiday to Cairns in July 2022, Sarah sent Lulu Viking K9 Training for intensive obedience training. This is the second or third time she has been sent away for training and Lulu is barely a year old.
Sarah once used the hashtag "we don't deserve dogs" and she was right. Sarah and Brad do not deserve dogs.
Domestic Violence
Despite Sarah and Brad being former police officers, they both make frequent “jokes” about domestic violence. Attach receipts.
Former Friends
Sarah W Tribe
Lauren Dubois
Jimmy and Tori Rees
Mel Watts
Sarah’s mum - in early January, Tattlers noticed that Sarah’s mum hadn’t been mentioned since Christmas. Sarah’s mum had unfollowed Sarah, Brad and the swamp house. Brad unfollowed Sarah’s mum. On 5 January, Sarah unfollowed her mum’s account. It was also noticed that Sarah’s mum had unfollowed Sarah’s sister too, who used to work for her cleaning business. Sarah refollowed her mum’s account on 7 January, then later unfollowed the same day. On Sarah’s birthday 2023, Kellie mysteriously reappeared. Sarah immediately shipped the kids off for a sleepover on a school night and then again the following weekend (Friday 17 March).
Cate Dodd - sometime in January, Tattlers noticed that former bestie Cate and Sarah no longer followed each other. Cate is still regularly seen with
Amy Gerard, who Sarah introduced her to. Amy and Cate have matching best friend necklaces.
“Parenting”
Sarah and Brad are better parents than everyone and every challenge with their children is an opportunity to highlight how great they are at parenting.
Knox loves pink and it is now his entire personality but that’s ok because they will allow him to like pink and have shoulder length hair because they are progressive and supportive parenting #goals.
Finn is anxious so needed a bigger boat and they bought him that damn boat because if there is a problem they just buy a new thing and it’s fixed. He’s also very tough and aggressive and boy like, so not that anxious actually but definitely different to Knoxy.
Teddy doesn’t sleep but Sarah sees you as she holds his hand all night long because she cannot attend to her child at night without sharing that online so you all know she’s more loving and patient than you are.
Teddy also doesn't like to go to day-care and he kicks up a big fuss when Sarah or Brad drop him off. So they encourage/reward his behaviour by taking him to the shops to buy more endless crap to donate to landfill. The cycle continues every week, with Sarah making a number of excuses to justify her inability to establish boundaries and build resiliency in her child. It's almost like she WANTS them to be dependent on her.
But don’t forget the third parent - the screens.
And then the fourth parent - endless new plastic junk
2024 Ads
9/1: Wrapd ad, almost all comments from paid subscribers (stories and grid post)
12/1: Ultimate Patch ad (stories)
13/1: Salty Mail chocolates for Val’s Day (stories)
14/1: My LBDO ad (stories)
22/1: Yoplait yoghurt ad (reel on grid)
24/1: By May bags ad (stories)
25/1: Emily Skye Fitness ad (stories)
29/1: Nutella gift (stories)
30/1: Nutraorganics ad (stories and reel)
2/2: Woolworths Cricket Blast ad (reel)
5/2: Wild Deodorant ad (stories)
8/2: Ultimate Patch ad (stories)
12/2: My LBDO ad (stories)
15/2: Ultimate Patch ad (stories, still photos only)
18/2: ByMay bags ad (stories, still photo only. Shared a pic before going to concert with the code)
19/2: My LBDO ad (stories, just one still image)
22/2: Nutraorganics ad (stories, 15% discount code)
23/2: Nutraorganics ad (grid)
6/3: BP app ad (reel on grid and stories)
7/3: Wrap’d ad (stories)
14/3: Ultimate Patch ad (stories)
17/3: My LBDO ad (stories, still shots only)
22/3: Arnotts gift, gluten free Shapes (smaller package than other influencers were sent)
24/3: My LBDO ad (single pic story, reminder of code)
27/3: ugly sun shirts ad (stories)
7/4: By May bags
9/4: Ediblez gift (pre workout gummies)
10/4: Nutraorganics ad (stories and grid)
11/4: My LBDO ad (stories)
12/4: water flosser thing (stories)
16/4: Spewy ads (stories)
17/4: Ultimate Patch ad (stories)
22/4: James Cosmetics ad (stories)
2023 “proud partnerships” aka ads
Non exhaustive list!
9/1: Indera Trading - back to school, bentos, lunch bags, daycare backpack (stories)
10/1: Samsung Galaxy ad (stories and grid)
13/1: gifted robovac (stories)
18/1: Nutraorganics (stories and grid)
19/1: Royal Caribbean ad (after being gifted ten cruise tickets, stories and grid)
20/1: Mum Life gift and giveaway (stories)
21/1: Mali ad and giveaway
25/1: Cubbi Buddi giveaway (stories and grid)
25/1: Wyong Art Centre gifted tickets (stories)
27/1: Ouchy Pouchy ad (stories)
27/1: Brother printer ad (grid)
29/1: Fitness First ad (stories)
6/2: Fitness First (stories)
8/2: My Lbdo (stories)
14/2: Kollab gift - picnic blanket and cooler bag (stories)
14/2: Ola the Label gift - undies (stories)
14/2: My Lbdo ad with giveaway for engaging (stories)
16/2: Nutraorganics ad (stories)
20/2: Indera Trading ad (stories)
20/2: Core Restore Co gift (stories)
21/2: Spewy ad (stories)
23/2: James Cosmetics (stories)
24/2: Core Restore Co gift (stories)
3/3: Nutraorganics ad (stories)
14/3: Indera Trading ad (stories)
16/3: My Night Light ad (stories)
17/3: Luna’s Treasures gifted $300 toy pram (stories)
19/3: My Night Light ad (stories)
22/3: Luna’s Treasures gifted $180 doll basinet (stories)
29/3: Fresh Phebe ad “small business shout out” (stories)
13/4: James Cosmetics ad (stories)
16/4: My Lbdo ad (stories, the ad break in between Finn’s birthday party stories)
17/4: Nutraorganics ad (stories)
18/4: Nutraorganics ad (grid reel)
24/4: Cotton On x Murdoch Foundation gift (stories)
7/5: Wild deodorant (stories)
8/5: Skye and Lach sunnies (stories)
9/5: Spewy ad (stories and grid)
10/5: My Nightlight (stories)
24/5: Steph Pase Planners ad, chore chart, drink bottles (stories)
25/5: Nutraorganics (stories and grid reel)
1/6: Mum Life the Label gift (stories)
3/6: Kellective by Nikki ad (stories)
14/6: Emma mattress ad (stories)
14/6: Australian beef ad (reel)
15/6: My Nightlight (stories) - said an ad was coming and listed her discount code, but then it was deleted and nothing happened
21/6: Indera Trading light up bath cubes (stories)
22/6: Australian beef ad (stories and reel)
26/6: Nutraorganics ad (stories and reel)
26/6: Emma mattress ad (stories)
28/6: Core Restore ad/gifted (stories and live)
2/7: My LBDO ad (stories)
11/7: Nutraorganics ad (stories and grid post)
17/7: Jules Coffey stuff (stories)
18/7: James Cosmetics (stories)
25/7: My Nightlight ad (stories)
1/8: Ultimate Patch ad (stories)
8/8: Love JK ad (stories)
9/8: Nutraorganics ad (stories)
10/8: Nutraorganics ad (grid)
14/8: Nivea serum ad (grid)
21/8: My Lbdo ad (stories)
22:8: Wild deodorant (stories)
29/8: Ultimate Patch ad (stories)
6/9: Nature’s Own (reel on grid)
21/9: Emma Matress ad (stories)
23/9: Nutraorganics ad (stories and grid, no discount this time, spend $89 get a clearance protein free)
27/9: Nature’s Own ad (stories)
9/10: Ultimate Patch ad (stories)
10/10: Emma mattress ad (one slide in stories)
13/10: Indera Trading co ad (stories)
15/10: Mali Designs ad (stories)
16/10: Mingle spices gift (stories)
16/10: Nutraorganics giveaway (grid)
18/10: Nature’s Own ad (grid and stories)
19/10: Stanley Albert gift of a sensory play kit (stories)
22/10: My LBDO ad (stories)
28/10: Disney Cruise event (stories, listed as hosted)
29/10: Disney Cruise event (grid post, listed as hosted)
29/10: My LBDO (stories, screenshot of review with reminder of code)
30/10: Nature’s Own ad (grid and stories)
17/11: Dove ad (grid)
18/11: My Nightlight (stories)
19/11: My LBDO ad (stories)
20/11: Men Who Scrub ad (stories)
21/11: Wild deodorant ad (stories)
22/11: Nutraorganics ad (stories)
23/11: James cosmetics ad (stories)
1/12: Stanley Albert play kit gift (stories)
2/12: Yoni Pleasure Palace ad, sex toy advent calendar (stories)
14/12: Warner Bros Harry Potter Christmas light display ad (stories)
15/12: Warner Bros Harry Potter Christmas light display ad grid)
16/12: Mali Designs gift, shirts for the boys (stories)
30/12: Emily Skye Fitness ad (stories)
Apparent Coeliac Diagnosis
After a weekend away for her 40th 30th birthday, Sarah apparently sees her “GP” on March 10 to discuss symptoms including brain fog and a rash on her legs. The GP allegedly says Sarah is gluten intolerant. Sarah specifically says she is not coeliac. Sarah says that people should try going gluten free for a few weeks to see how they feel and that people should talk to their doctor or naturopath. In this time period, Sarah confirmed to a follower that she had done the coeliac blood test and it came back negative.
Three weeks later on 1 April, after not eating gluten for that period, Sarah claims that she is actually coeliac, but she will not be discussing it.
A coeliac diagnosis is a lengthy process, which involves eating a full gluten diet prior to diagnosis. Sarah’s timeline is not consistent with a formal coeliac diagnosis and her refusal to discuss it casts a lot of doubt. Sarah has, of course, continued to leverage this “diagnosis” for content at every opportunity.
Filling Sarah’s Bottomless Cup
Sarah needs lots of time away from her family, poor thing just never gets a break! Three solo days a week just isn’t enough. Here’s a (not exhaustive) breakdown of her recent childfree nights…
May
14-15 May - weekend in Sydney with Brad for Steph Luck’s engagement party. $800 Aje outfit.
27-29 May - long weekend at the Gold Coast for Blossom by Ash event. Hair and makeup professionally done, two nights at expensive hotel, new $700ish Aje outfit.
June
24-26 June - long weekend in Brisbane with Brad to attend an event for “Mummy Republic” (3000 followers, $100 per ticket). New $300 Aje dress, fancy hotel and hair professionally styled. Preferenced this event over Dangerous Females charity event. Kids with Sarah’s mum, who cleaned the entire house, sorted all the laundry and bought the boys more plastic toys.
28 June - random “girl’s day” with Brooke Diviney and Jemma. Afternoon drinks in Sydney, followed by Moulin Rouge in the evening and an overnight hotel stay. Hair professionally styled. Kids presumably with Brad.
July
14 July - girl’s night out, to get away after spending a couple of days on a family holiday.
August
2 August - night out with mum and sister to see Menopause the Musical. After a week long holiday where Sarah’s family existed, Sarah really needed a break.
20 August - date night with Brad, kids spent the night with Sarah’s sister.
24 August - dinner out with Jules Coffey
25 August - overnight trip to Dubbo to speak at a women in business event. We are no further enlightened as to what Sarah’s apparent business is.
30 August - night out drinking cocktails with Sara Moore ballet coach.
September
6 September - unspecified night out, got home after the kids were asleep.
House was listed for sale in mid-September, which lead to Sarah cancelling a lot of nights out and weekends away. House sold on 24 October.
October
21-22 October - date night followed by date day with Brad. Kids presumably with Sarah’s parents.
25 October - dinner out with the Coffeys, assume Brad was there. Skipped bedtime. No idea who watched the kids.
29 October - dinner out with naturopath Katie
2023
January
14 January - date night with Brad. Weirdly uploaded mid-afternoon, deleted and reposted in the evening.
February
2 February - Chilli Peppers concert with Brad in Sydney
24 February - Ed Sheeran concert with Brad in Sydney
March
1 March - Snoop Dogg concert with Brad in Sydney
18 March - date night with Brad. Sarah’s parents back in the picture, kids immediately shipped off.
April
14 April - girl’s night with Sara Moore
Kearns Tattle Dictionary
A ad - despite 90% of her content being ads, Sarah still makes this grammatical error every. single. time.
Show me without telling me - Sarah went through a phase of using the overtired cliche “tell me without telling me”, but always messed it up.
Core memory - Sarah loves to add this onto every inane post about any minor thing that (may or may not) have happened.
I see you
Creeps - Sarah describing her followers, after she posted her own address online for everyone to see. She didn’t remove it, because that post had decent engagement and according to Sarah you can “literally find out anyone’s address”
Besties - Sarah referring to her followers almost immediately after calling them creeps
Aunties - Sarah also refers to her followers as “aunties” to her children.
Amirite
Thank you for supporting our family - condescending phrase Sarah attaches onto ads
I love being loved by you - instead of saying how she feels about Brad, Sarah always makes it about herself instead.
Stadium of fans - in a ranty post on Facebook, Brad claimed he could fill AAMI stadium four times over with his fans.
Hey Knoxy fans - how Knox introduces himself to camera.
Half house - how Tattle refer to the previous Kearns house, because it was a duplex with a shared wall and driveway.
Garage - where Brad and Lulu sleep.
Love language - dated phrase Sarah loves to overuse
Toxic trait - another dated phrase that Sarah loves to overuse
Ironic - Sarah went through a phase of referring to everything as ironic, even though none of her examples involved irony. Now used ironically by Tattlers.
Toddlah - a child of any age.
Bubbah - also a child of any age.
Heater on - Sarah likes to brag that Brad is a superior husband because he turns the heater on in the morning.
Brown shacket - Sarah’s favourite item of clothing
I have questions - Sarah has no content or engaging stories of her own, so her default move is to pop up a question box for people to write in confessions/secrets etc. Sarah inevitably responds “I have questions” on every single answer she shares.
Humour is dead - Sarah’s retaliation when either her or Brad post something misogynistic or in poor taste. You all can’t take a joke!
Heaps busy hey - Brad has all but checked out of the app, but after promising to explain his absence, he came back with “I’ve just been heaps busy hey”. Busy doing what? We’re not sure exactly. Certainly not caring for an expensive exotic bird.
A marathon, not a race - Sarah when describing making upgrades to the swamp house.
All the features you’d expect - said by Sarah when advertising a sex toy and not actually describing any features.
Stadium of fans - Brad ranting about trolls, claimed that they could fill AAMI stadium four times over with their fans.
AKA - used by Sarah instead of “for example”
l
Brad and Sarah threaten to expose the home address and phone number of an influencer that called them out on their problematic behaviour. Said influencer is a single parent, living alone with their child. They also made mention of the influencer's mother that had nothing to do with the incident. Sarah was still working for NSW Police when this incident occurred.2019Courtesy of @KaleSmoothie a link to a video of Instagram stories where both Brad and Sarah show their disrespect for small business owners and their distaste for receiving the old blocking treatment that they so lovingly dish out themselves. Contains multiple middle finger gestures, aggressive & foul language and threats.2018That time he bragged about his sociopath of a wife and how she interacts with people online (she was pissed off at some guy so blew up his sister’s life with information about a cheating partner/baby daddy)
Sarah once used the hashtag "we don't deserve dogs" and she was right. Sarah and Brad do not deserve dogs.Domestic ViolenceDespite Sarah and Brad being former police officers, they both make frequent “jokes” about domestic violence. Attach receipts.Former FriendsSarah W TribeLauren DuboisJimmy and Tori ReesMel WattsSarah’s mum - in early January, Tattlers noticed that Sarah’s mum hadn’t been mentioned since Christmas. Sarah’s mum had unfollowed Sarah, Brad and the swamp house. Brad unfollowed Sarah’s mum. On 5 January, Sarah unfollowed her mum’s account. It was also noticed that Sarah’s mum had unfollowed Sarah’s sister too, who used to work for her cleaning business. Sarah refollowed her mum’s account on 7 January, then later unfollowed the same day. On Sarah’s birthday 2023, Kellie mysteriously reappeared. Sarah immediately shipped the kids off for a sleepover on a school night and then again the following weekend (Friday 17 March).Cate Dodd - sometime in January, Tattlers noticed that former bestie Cate and Sarah no longer followed each other. Cate is still regularly seen with Amy Gerard, who Sarah introduced her to. Amy and Cate have matching best friend necklaces.“Parenting”Sarah and Brad are better parents than everyone and every challenge with their children is an opportunity to highlight how great they are at parenting.