I'm unsure about the ads tbh - I got gifted the same razor by Estrid (I'm not an influencer, I just write a blog and have an Instagram with a tiny following) and they didn't pay me so I wasn't obliged to talk about it at all, I think if you haven't been paid money to talk about something it technically isn't an ad, although most bloggers/Instagrammers on my level do put #ad everywhere because it's really easy to break ASA guidelines. I do think she must've been paid to mention it though (if she wasn't, why would she mention a razor/accept sponsorship when she's already done a video about how shaving is misogynistic - conflict of beliefs there) in which case it should totally be labelled as an ad in the title and video description I believe??