I totally agree. I used to enjoy watching many insta accounts the light hearted observations about life. It made me laugh and I like the idea it wasn’t just me struggling sometimes with things that being a parent threw at me. Now I feel it’s one long advert. The reason I don’t watch real-time Tv is so I can forward all the adverts. So sadly I have unfollowed most of my favourites!I hate to say this but totally agree with the above....used to enjoy NSSN’s posts (kinda stumbled upon her by accident but stayed as her posts were original, funny and well written. You could tell she was a marketing “pro”). But now she’s as cringe as the rest, totally believing her own hype (which loses all content and influencing cred, as far as i’m concerned). Shame....she had the potential to rise to the upper echelons of U6....but now just feels like a bit of a “scrape” (along with CT).