I don't have a problem with SJ using her beauty to get on in the world... none whatsoever... but she knows elderly people are sending their savings and some are waiting until pay day to contribute... they clearly tell her in the live chat! It is all a bit too much like TV evangelism for my taste.
She could easily afford to take the high road and still make a fortune:
Ditch the cadeaux channel and the premieres, use the funds only to renovate by paying properly trained people a fair wage, and film the process for YT. No one has a problem with that at all... let her flaunt her beauty as much as she wants... let it all hang out.
However, she should not talk about how impoverished she is, whilst:
a) wearing a €45,000 watch
b) sitting on assets worth half a million (or more?) and an annual income above quarter of a million
c) exploiting staff/volunteers who are smitten/in love (e.g. Selmar)
d) allowing staff/volunteers to compromise their future health/ability to work and support themselves (e.g. Selmar's neck injury/digging up flagstones).
A bit long-winded, but you get the drift. I am not expecting her to be a saint.