As a child, when asked what he wanted to be when he grows up, do you think he said he wanted to be in show business? This may not have gone down well with his conservative parents, but maybe his grandparents indulged his dressing up games and singing with his hairbrush into a mirror? He tried the boy band route, and the drama school productions, and the strange prison drama last year, none of which have been successful. He then landed the role of weird escort to a bargain basement, self proclaimed, princess. It was probably the only offer on the table at the time.
I think he is now doing what he always wanted to do: a permanent acting job. He gets bed and board, all the shopping he wants, his face
online, travel, sex (allegedly), an income, free rein to dress however he wants, and the adoration of the unenlightened CD fans to stoke his ego.
From his parent's point of view: he is not a financial drain on them, he is out of the country (big plus I would imagine), he has had a steady job and his own 'home' for a few years now, he is not addicted to drink (debatable) or drugs (as far as we know).
Yes, we can see that he is an obnoxious person and maybe his days at the dump are numbered, but in the meantime he has a job he loves and the longer he stays the more ridiculous he makes SJ look - which can only be a good thing in my book.